Writing headlines, writing sales copy and writing an effective email. So important when you work so hard to build your email list only to lose followers due to lackluster email content. This is something we all need to constantly work on, and so today I'm sharing some articles that are super recent that will help you with your email marketing efforts. I don't claim to be an expert at it by any means - and ...
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Beware of the “Experts” that Offer Services to Authors – Editors & Predators Part 1
I think independent authors are a special kind of targeted audience. It seems that way, at least with all of the fraud, spam, and alerts. People who you thought were trustworthy are running off with hard-earned authors' money for either shoddy work, partially finished or work that hadn't even begun yet. So, we as authors/writers end up filing claims for this and that, trying to get our money back, which ...
Do AMS Ads Include Paperback Sales? Yes
There's been a lot of posts circulating about the question regarding whether or not Amazon Marketing Services Ads include purchases of paperback books in its total for "Estimated Total Sales". I ran an experiment, and I can conclude that yes, AMS Ads do include paperback sales. Honestly, I don't like the column for "ACoS", because we never actually see that amount come into our possession - ever. So what ...
How to Use Scrivener for Blogging
Before we get into the "how" part of this post, let's discuss the "why" on why you would, as a blogger, want to use Scrivener (www.literatureandlatte.com), a completely powerful tool and preferred writing app for writers, for your blog. Why not just write everything in WordPress or Microsoft Word? Well, there are plenty of reasons. Here are a few pointers on the why: Promotes organized writing (the most ...
How to Get Organized & Accountable for Your Writing & Blogging
If you've ever missed a blog goal, have gone in random spurts with writing or working on your book, or feel like a complete ignoramus when it comes to leading a "blogging lifestyle", by all means, this post is written just for you. It's easy to feel like you're an imposter when your behind-the-scenes world is a complete and utter mess. Disorganized. Unplanned. Or you may feel like you've planned your ...
Over 3000 Students Have Taken This Pinterest Course – Thank You!
Over the weekend I was checking in with some of my Learn Pinterest Strategy course students and realized I had just turned over 3000 enrollments - my jaw dropped. After launching my course last year, I figured that no one would even be interested in it. I mean, after all, there are some free ones out there (but they don't go into as much detail) and there are some really expensive courses, too. 3000+ ...
Adventures in Sharing Authors’ Books & Connecting with People – My Shocking Findings
Story time! So, this past week I was reading about the importance of backlinks and sharing links to external sources, as it helps Google identify what your site is about, as well as benefiting the owner of the external site with a backlink. A win-win for everyone. I was like, cool, that's awesome. Nothing new learned here, but a great reminder that it's something I should seek out to do. I write as an ...
Commercial Versus Informational Wording When Creating Content
s a business owner or digital marketer I’m sure you’ve spent hours creating the perfect content for your sales landing pages or even your website, however you fail to attract any visitors to these pages because the search engines just don’t value the content you have created. However by simply changing the wording a little can result in a huge difference to your visitor numbers and sales ...
How This One Little Thing is Impacting Your Email List in a BIG Way (& Preventing Sales)
So you know how sometimes experts say it's not about the software, it's about the process or the system in place? Well, sometimes, it's a bit of both, actually. You work hard and diligently to try to get people to sign up for your email list, so I'm sure you don't want to blow it where it matters most. I'm going to show you how one little detail could be impacting the growth of your email list in a big ...
Why “Dan Ran” Bilzerian’s Actions Don’t Sit Well with Social Media Followers & Onlookers
What happened in Las Vegas recently was shocking, to say the least. Yet, sadly, it's almost like we've come to expect these things to happen... simply because these events are getting higher in number and volume of deaths. The shock value on our hearts is diminishing to the point where we're almost becoming numb. And then in that numbness, sometimes people do or say things that go against what they portray ...
