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The Role of the Media in Your Marketing Strategy

Given the rise of content marketing and social media marketing many marketers nowadays seem to overlook the role of the media in being able to get the word out about your services, products and business. What is termed “earned media” however, should form the cornerstone of your marketing strategy. What Is Earned Media? Earned media is simply third party coverage about your business. It’s not ... Read the Post

When and How to Use Press Releases with Content Marketing

There are a number of ways to leverage press releases when you are engaging in content marketing for your website, blog (it should be part of your website) or business. Content marketing is the cornerstone of a successful online business, let me repeat that content marketing is the cornerstone of a successful online business. Press releases are written andshared by smart business owners to ... Read the Post

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