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How to Plan Content for a New Product Launch

When you are planning a new product launch, there are some key pieces of content you will need in order to help generate sales quickly and easily. The Sales Letter Even now the sales letter is the most important part of marketing any new product you launch. In the sales letter, you will need: A good headline An interesting subheadline that supports the headline An attention-grabbing ... Read the Post

The Role of the Media in Your Marketing Strategy

Given the rise of content marketing and social media marketing many marketers nowadays seem to overlook the role of the media in being able to get the word out about your services, products and business. What is termed “earned media” however, should form the cornerstone of your marketing strategy. What Is Earned Media? Earned media is simply third party coverage about your business. It’s not ... Read the Post

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