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Adventures in Sharing Authors’ Books & Connecting with People – My Shocking Findings

Story time! So, this past week I was reading about the importance of backlinks and sharing links to external sources, as it helps Google identify what your site is about, as well as benefiting the owner of the external site with a backlink. A win-win for everyone. I was like, cool, that's awesome. Nothing new learned here, but a great reminder that it's something I should seek out to do. I ... Read the Post

How to Plan Content for a New Product Launch

When you are planning a new product launch, there are some key pieces of content you will need in order to help generate sales quickly and easily. The Sales Letter Even now the sales letter is the most important part of marketing any new product you launch. In the sales letter, you will need: A good headline An interesting subheadline that supports the headline An attention-grabbing ... Read the Post

When and How to Use Press Releases with Content Marketing

There are a number of ways to leverage press releases when you are engaging in content marketing for your website, blog (it should be part of your website) or business. Content marketing is the cornerstone of a successful online business, let me repeat that content marketing is the cornerstone of a successful online business. Press releases are written andshared by smart business owners to ... Read the Post

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