So you have a blog. You put your heart, soul, blood, sweat and tears into your blog. You might even have a book that you’ve written and it’s published on Amazon. Or you have a product of some sort – like a class, something on Etsy, whatever.
Your website hits are low despite blogging, pinning and posting on Pinterest and Instagram. You don’t have many subscribers to your blog. And you’re wondering… is my mic on? What is happening? And then between the soft sobs, tears, vodka and reading post after post you stumble on this one to give you some actual clarity.
I’m going to tell you something that it takes website owners a long time, sometimes years, to figure out.
You don’t have a website traffic problem. You have a content conversion problem. The reason I can say that for certain is because between all of the social media channels and people who use the internet, there are BILLIONS of people online every single day looking and searching for things. They’re just not choosing to engage with you because you *currently* don’t have anything that is massively interesting to them. That’s the reality. But the good news is, you can change all that.
Content conversion is specific – it’s not about whether your site is making sales. It has to do with the quality of the material you’re generating. Content conversion has a lot of variables attached to it so your ability to diagnose the exact issue is going to take some effort. But here are some things to contemplate as you evaluate your situation:
- Have you invested time and energy into your graphics and if so, are they designer-grade and not just stock photos you’ve downloaded?
- Are you using “dead” or undesirable fonts and colors? By the way, if you’re using Papyrus, please stop.
- Is your blog content a niche or are you all over the place with your content topic?
- Are you making it easy for people to find stuff for sale on your site?
- Do you have a sales funnel? And if so, is it working?
- Are you posting on the regular? (30 times for Pinterest, 3-4/day for Instagram, once daily for blogging, 24+ times on Twitter)
- Are you using Google Analytics to determine where your traffic flow stops?
- Are people engaging with your posts? If not, have you evaluated whether you’re making it about THEM as opposed to about YOU?
- Do you offer something that people just don’t need or they can get somewhere else for free?
- Have you invested in paid search advertising and used all free forms of website traffic opportunities?
Take some time and consider these pointers and determine if some modifications are needed. Remember to reach out and ask for help from a professional if you’re stuck or lost. There could be something easy to fix that you’re just not seeing.