- 81% of Pinterest users are actually Females.
- 40% of New Signups are Men; 60% New Signups are Women.
- Men account for only 7% of total pins on Pinterest.
- Millennials use Pinterest as much as Instagram.
- The median age of a Pinterest user is 40, however, the majority of active pinners are below 40.
- Half of Pinterest users earn $50K or greater per year, with 10 percent of Pinteresting households making greater than $125K.
- 30% of all US social media users are Pinterest users.
- 50% of Pinterest users are from the US.
- There are over 75 billion ideas on Pinterest.
- 40% of Pinners Have a Household Income of $100k+,
- 87% of Pinners have purchased a product because of Pinterest.
- 72% of Pinners use Pinterest to decide what to buy offline.
- 1 of 2 Millennials Uses Pinterest Every Month.
- Over 5% of all referral traffic to websites comes from Pinterest.
- Pinterest said 80% of its users access Pinterest through a mobile device.
- 93% of active pinners said they use Pinterest to plan for purchases and 87% said they’ve purchased something because of Pinterest.
- Two-thirds of pins represent brands and products.
- Food & Drink & Technology are the most popular categories for men.
- An average Pins made by an Active Female User is 158.
- Top Category in the US is Art, Art Supplies & Hobbies.
- Recipes: There are more than 1.7 billion recipe Pins.
- Shopping: Every day nearly 2M people Pin product rich Pins.
- 50% Have Made a Purchase After Seeing a Promoted Pin.
- Promoted Pins are repinned an average of 11 times per advertisement.
- Articles: More than 14 million articles are Pinned each day.
- Average time spent on Pinterest per visit is 14.2 minutes.
