Your “when” statement from the brand core message,
modified for a headline* [The Attention-Getter]
*and then add something quirky, interesting, or funny about yourself
that almost pokes fun at the kind of creator you are.
Not knowing [what to do in your niche] shouldn’t [be something limiting to their success].
Your [assets the customer / reader has] might not be [doing something specific to their goal]. This could prevent you from [reaching their intended or desired goal.]
You might [insert something that compliments your reader]. But having [specific thing they possess] may not be enough to [insert specific goal].
“Yes, I get it.” [Insert your I-totally-understand-this-problem statement.] But I’m here to help.
[Insert your calling to your niche] led me to discover how to [audience-focused action] with your [goal intended audience] through [what you offer].
WHAT YOU OFFER for [specific audience name] who love [action element].
[Your audience statistics] later, I’ve determined what [your audience] need for:
…to have [what they want] and [emotion word].
One
Two
Three
I view [what you do] as an essential part of your [result-based sentence]. There are several ways to [do what you do or the results you get.] [Doing something] around your [assets], and [active verb showing how they are used] strengthens your [what they crave as the goal].
Your [noun or asset] and how you use [an asset you provide or create] directly impact the [asset or results of your customer/reader]. It’s not just about [nouns about what your reader thinks about your specialty]. [Assets / elements] can have a huge impact on your [asset].
Sure, you could [do something yourself, outsource] or [hire another professional to do the task at hand]. But no one can [do something unique to your reader], or put that personal touch [into an asset]. [What you do topic nouns] is an essential part of your [career, job, success] as a [kind of title].
I’m a wife and mom to six boys (#boymom) and telling stories around the campfire while we travel is our favorite time together.
Why? They’re entertaining, teach us lessons, and help us identify what we’re passionate about.
They also have the power to persuade, convert your readers to customers, and create a loyal audience base.
So let’s start… what’s your story?
[Indicate whether you are a team or just one person, and why that’s cool.]
Which means you get [the benefit of the size of your team].
Your Name
favorite word
Your answer.
tea of choice
Your answer.
what do you collect?
Your answer.
music preference
Your answer.
favorite tv/movies
Your answer.
favorite books
Your answer.
hill i’d die on
Your answer.
core belief
Your answer.
family stats
Your answer.
software preferences
Your answer.
people surprised to know…
Your answer.
“Additional testimonial that adds to the main headline.”
Your Name
Editorial-style fonts are some of my favorite, because of the smart and intelligent reader-ish feel they promote. These are for the intellectual, New Yorker type readers who are critical thinkers who happen to be content writers. Copywriters. Thought-provokers and worldview changers.
Winding down on a Sunday evening, I was scrolling through Instagram, and was prompted with several “Download Now” freebie opt-ins. A not-so-impressive discovery was revealed.
Let’s cover 10 specific issues you might be having with your email list that are related to human behavior and copywriting
Proven, timeless solutions for the [your target market] who wants [what they want] to [do the desired goal].
This is where you describe your free “next” piece with some pizzazz or flair. What is your free resource like or why should they follow your channel? What should they expect to happen next? When will you next arrive in their inbox?
Together, you and I will start this journey together and improve [what their challenge is]. We begin right now! Start with the YouTube channel and get inspired by some of the boards I have curated on Pinterest. You’ll be hearing from me in your inbox shortly!
