I. About Kerrie Legend
Storyteller. Writer. Designer.
Two decades in publishing and design, three hundred clients, and a firm view on what your book and your brand are missing.
Lead with story · Write for impact · Design from intention
I have spent two decades in publishing and design, and most of that time has gone to one question: why does some writing get read while better writing gets ignored? The answer is rarely talent. It is story, word choice, and whether the page looks like someone cared.
So I do both halves. I write nonfiction for writers who want the business side explained without the motivational poster, and I design the covers, templates, and workspaces that make their work look as considered as it is.
Three hundred clients, ninety thousand email subscribers, and five thousand students later, I am still a team of one. That is on purpose. You get my attention, my thinking, and my ideas straight from the source.
- Years in publishing and design
- 20
- Clients
- 300+
- Email subscribers
- 90k
- Students
- 5k
- Essays in the Field Notes
- 175
II. The author
Books that teach the part nobody mentions
Nonfiction for writers who would like the truth, with jokes.
My books cover the critical and creative skills publishing forgets to explain: how to hook a reader in one line, how to tell the story your email list is waiting for, how to keep a book selling between releases. I test the method first, document what happened, and then write it down.
- i.What Is This Fuckery?Writer-ish musings, whiskey writing sessions, and thoughts about self-publishing from the road.
- ii.Hooks, Lines & ThinkersTwo hundred pages on the first line: 26 kinds of hook, with examples and formulas for each.
- iii.Pin for More ReadersPinterest marketing for authors who would rather be writing the next book.
- iv.Storytelling for CreativesThe guidebook on leading with story in everything you publish.
- v.The Story Your Email List TellsWhat your sequences say about you, and how to make them say it better.
You don’t need social media to market your business. Just a solid email list.
The hill I’d die on
III. The designer
Word choice is design
Design is not limited to colors, fonts, and images. Story and word choice carry as much of it.
I started in bridal stationery, moved into books, and now build what writers put in front of readers: covers, author websites, template collections in the thousands, and Notion workspaces. I work in Photoshop and InDesign, and I break the rules of design only after proving I know them.
IV. The case
Why work with me
- i.
You get the source
A team of one, which is a paradox. Your project gets my attention and my hands, not an account manager.
- ii.
You get an honest opinion
I rely on data, the rules of design, and the effect of word choice. I will tell you what is not working, with the fix ready.
- iii.
You get one voice
The person who writes also designs, so your cover, your site, and your sentences sound like the same author.
“I’ve been avoiding investing in tools like this for years. I just want to thank you for creating this.”
V. Marginalia
- Favorite word
- Pluviophile: one who loves the rain.
- Collects
- Fountain and glass pens, ink, mugs.
- Tea
- Vanilla chai with milk and honey.
- Favorite books
- The Book of Beautiful Questions. The Shadow of the Wind.
- Surprising fact
- Designed bridal stationery. Paid for college playing piano.
- Core belief
- Being generous and mindful to others benefits everyone.