about kerrie legend


lead with story | write for impact | design from intention

When it's time for an intelligent designer
of storytelling & copywriting, get years of talent*...

…behind YOUR brand for sea-worthy results that can weather the storms.

* and a word nerd with a love for the art of email marketing and a memorable story.

Not knowing what to say to your readers or what business stories to share shouldn’t be the challenge that holds you back.

Your emails & web copy might not be selling 24/7 for you, and a lack of emotion and relatable storytelling could be preventing you from connecting with your audience.

You could have a brilliant, creative product or service. But an attractive price and fancy images just aren’t enough in this economic storm.

(Yes, I know the truth hurts like being stabbed by a mermaid with a triton but I’m here to help).

that's where i dive in, with a pen mightier than any sword,
and a picasso-worthy collection of design tools.

You're the kind of creative entrepreneur
I want on deck... permission to come board granted!

Let's get you a bucket-full of ideas, words, and designs...

...and a strategy to make it all sync together

kerrie legend, kerrie legend designs

An intense study of words and storytelling led me to discover how to better connect you with your readers through copywriting and design.

STORYTELLING EMAIL SEQUENCES & SALES COPY for people who love connecting with style.

before long, i became the storytelling designer go-to for creatives who need emails to convert

300+ clients, 90k email subscribers, and 5k students later, I’ve determined what creatives need for:

…to have high open rates, sales generating 24/7 income, and to deeply connect & resonate with your audience.

I’m the one person entrepreneurs know they can go to and get an honest opinion with solutions at the ready. I rely on data, the rules of design (which are made to be broken), and  effectiveness of word choice. 

Whether you’re the DIY-type or the kind of person who needs the hard work to be done on your behalf, know I serve both needs. Here, you can take courses, download how-to’s, watch tutorial videos, get ideas, access the resource library, and shop for solutions to meet your needs.

I know what it is to start from scratch and ground zero. But I also know the joys of finding shortcuts and applying common sense or basics. I’ve been in publishing and design for two decades. So I know a thing or two about storytelling, copywriting, and design.

As your captain, I’ll lead the way. As your steward, I’ll make sure you’re well taken care of. And believe me, with everything I give you for free, you’ll want me to STAY in your inbox.

Designing isn't limited to just colors, fonts, images, and style.
Story & word choice are equally important to design.




Your story designs the experience for your reader.

I view storytelling as an essential part of your overall marketing and plan for design. There are several ways to design a story to assist in web development. Creating a story narrative around your products and services, and sharing them in your emails strengthens your relationship with your clients and readers.

Word choice & copy
play into your design.

Your choice of words and how you use vocabulary in your emails and website directly impact the look and feel of your design. It’s not just about fonts, color palettes, style, and theme. Letters and numbers can have a huge impact on your overall design.

Writing & designing for your brand requires your own personal touch.

Sure, you could outsource or hire someone to do all your copywriting and design work. But no one can tell the same story like you can, or put that personal touch in an email. Copywriting and design is an essential part of your job as a brand owner.

I'm captivated by the power of storytelling and how your stories can convert sales.

I’m a wife and mom to six boys (#boymom) and telling stories around the campfire while we travel is our favorite time together

Why? They’re entertaining, teach us lessons, and help us identify what we’re passionate about. 

They also have the power to persuade, convert your readers to customers, and create a loyal audience base.

So let’s start… what’s your story?

entrepreneurs / online shops / marketplaces

artists / musicians

coaches / consultants


photographers / videographers

authors / writers

weddings / events / calligraphers

health / wellness

journey with me for a few sundial rotations and soon enough you'll pick up some wildly effective story narratives, ideas, and design inspiration.

A team of one, which is a paradox. Things stay humble, small, and personalized around here.

Which means you get my individual attention, thoughts, and ideas straight from the source.

Kerrie Legend

interesting facts!

A little detail about me...

favorite word

pluviophile: one who loves the rain

tea of choice

vanilla chai with milk & honey

what do you collect?

fountain & glass pens, ebooks, my kids’ artwork, ink, mugs

music preference

Mendelssohn, Simply Red, The Skye Boat Song

favorite tv/movies

Outlander, Ozark, This is Us, Bridgerton, anything Star Wars 

favorite books

The Book of Beautiful Questions“, and “The Shadow of the Wind” by Carlos Ruiz Zafon

hill i’d die on

You don’t need social media to market your business. Just a solid email list. Be where you want to be.

core belief

Being generous and mindful to others benefits everyone.

family stats

Married to Joe [drone pilot videographer], mom to 6 boys, and 2 dogs, Ruby & Artemis

software preferences

Photoshop, Indesign

people surprised to know…

I used to design bridal stationery, and paid my way through college playing piano

"I've been figuring out a lot as I go, but now thanks to people like you, I'm able to find resources that actually help me to figure out how to better engage with and attract new readers."

“I’ve been avoiding investing in tools like this for years (I don’t know why, fear? Frugality?) And as one of my first purchases on my path to monetizing my blog, I just want to thank you for creating this.”


Kerrie Legend

storyteller. writer. designer.

Attractive young smiling woman having cup of coffee while sitting in the cafee indoors

Well, look at you! You're ready for action!

When it's time for your stories, copywriting, and branded design to have a positive impact on your desired lifestyle, let your products & services set sail...

...*instead of just looking pretty, hyped, and loaded with cliche girl-boss phrases​

Discover the Shop

Proven, timeless solutions for the creative business owner who wants quick, easy, and customizable templates to market their brand.

Follow my YouTube channel!


Sign up for my emails and start leading with a story, writing for impact, and designing from intention. I’ll be in your inbox soon to get you started.

While you wait, watch some YouTube videos for brand story ideas, and get inspiration from my Pinterest boards 

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