Do you want to make money from your blog? Maybe you’re just starting out and blogging is a hobby, or maybe you’ve set out to make blogging a part-time or full-time income opportunity. Whatever the case, one of the first things you’ll want to do is create a blogger media kit.
Then you should have a blogger media kit! Because chances are, at some point you’ll want to work with brands and companies for sponsored content, and when you do, you’ll need a resume to prove your worth. A media kit is equivalent to a resume for your blog.
And if making money from blogging is one of your goals, then there’s money to be made in sponsored posts.
Not just a few bucks like you do with random ads. No. I’m talking about BIG money. Depending on your blog’s reach and the type of brand you work with, you could be making thousands of bucks just from writing and promoting one blog post for one sponsor.
And in most cases, these brands and companies will want to see a media kit before they make a deal with you. Like I said above, think of your media kit as a resume for your blog. Based on the data you provide on this media kit, a brand you love may decide that you’re worth investing in.
Any blogger who wants to work with brands needs to have a media kit ready to show. Even if you think you’re small, just starting out, and not ready to work with brands, know you still might get approached out of left field.
Sometimes brands want micro influencers to promote their products. Others want a bargain, if you’re just starting out. Who knows? It could be the perfect fit and enough income to make it worth your while.
What if you’re purposely trying to get a sponsor for your blog? If you love a brand and want to work with them, the easiest way to get their attention is to pitch them with an example post and send your media kit with it.
A stunning media kit will catch their eye. Small or large, your brand needs to reflect your own personality and style. Make one that’s eye-catching and has the info they need. Luckily, you can tailor a media kit template to just about any situation.
Fabulous design will take you far and wide when it comes to landing a lucrative sponsorship deal with a brand. That’s why today I’m going to tell you everything you need to know about media kits.
I have a media kit template for you, made with InDesign (preferred software of blogging professionals), that you can download for FREE when you sign up to receive it.
You can also add the following fields, but do so only if you feel it adds value to your media kit.
Domain authority: Developed by Moz, Domain Authority (DA) is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs). You could have a low DA if you’re starting out even if you’re super popular with a lot of traffic. Don’t be ashamed of your DA score – some of the best blogs I know still have a low one; doesn’t mean I don’t value their content any less! A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.
Now, when it comes to what a good DA score is, it depends. The higher the score the better. It’s difficult for blogs to reach a score above 50. It can take several years, decades, etc.! Not all companies care about domain authority because they know that a DA score alone doesn’t mean anything. So, if your DA score isn’t very high and no one is asking, you can elect to leave it out.
You can find your DA score using SEMRush, which is what I use for site audits, positioning, and content analysis.
Testimonials: Use testimonials from other brands and companies you’ve worked with, if you have them. But, they’re not necessary. General customer comments and testimonials are also beneficial, or you could provide links to them, if they’re not directly on your blog.
The best tool to use for Media Kits is Adobe InDesign, in my opinion. It’s perfect for projects that require precision and a lot of text. Photoshop is more for projects that are highly visible with a lesser amount of text. Canva is for new bloggers, truthfully, who do not know how to work with Adobe products. The problem with Canva is that the resolution control and precision is not as good as anything you create with Adobe.
Have fun creating your media kit! Don’t hesitate to reach out to brands and companies you want to work with, if that’s your thing. Be sure to download a free template copy above or below so you can use one of my designs (free).
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