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An in-depth look at Pinterest marketing for bloggers…
empowering you to get real results on your own.
no management services, no pricey facebook groups.
just you, your brand, your pins.
One of the things a lot of bloggers starting out fail to do is perfect the concept of niching. Sometimes bloggers over-niche, and get way too specific about their blog topic, which will hurt you down the road. It makes talking about other things related to your core topic harder. And, when expanding on your topic becomes hard, you end up limiting yourself with product and service development. I recommend focusing on one core topic, and two complimentary topics that support or add to your core.
Knowing your niche is the next thing. You may not be an expert starting out. But as you continue to blog, and share your thoughts and experiences, as well as your documented findings, you’ll be growing as an expert. And it’s the journey and the growth that readers are more interested in. They like to know the path to better understand the expectations of the results.
You certainly won’t become an expert overnight. But after a year, you might be a millionaire and know 99% of everything about your core topic. Who knows? Your audience is going to want to know the steps you took and the reasonable timeframe that passed to get to where you are. Using your blog as a communication tool to get an audience reading you is just the first step. But you have to stick to those topics and not confuse them with unrelated things, even though there might be money to be made (ahem, affiliate overload).
question 1
Hekkin’ yes you do. Here’s why you’ll need / want a Pinterest business account.
You’ll have access to Pinterest analytics, will be able to run Pinterest ads, claim your websites, apply for rich pins, and on top of that you’ll be able to create a super fancy profile.
So many people start out with a personal profile on Pinterest and become everyday users. However, when you’re a business brand, per the TOS, you need to convert that personal profile and establish a Pinterest Business account. It’s easy to convert to one, and you can do this in your account settings to get started.
question 2
Nope on a rope.
Old boards that you used for personal reasons or are not applicable to your business brand can easily be made ‘secret’ or ‘archived’. When you delete a board, you’ll also lose the followers associated with that board, which means your pins won’t show up as much in their Smart Feed, even if they were only following that one board.
The Pinterest algorithm works in such a way that it will suggest other things your boards featured to users. So in a way you’ll be cutting off a chunk of your tree if you delete boards instead of just archiving or making them ‘secret’. You can adjust board settings on your profile dashboard under each board profile.
question 3
I delete old pins, pins that are no longer relevant, and pins that haven’t performed in years from my account all the time. And this is something that doesn’t hurt your Pinterest account one bit. I know this is an area where Pinterest gurus differ. But after years of working with Pinterest, testing it, and dropping the dead weight of non-performing pins, especially with the new fresh content rules, this is one area where I believe I’m spot on.
question 4
This largely depends on the size and history of your Pinterest account. Pinning frequency and number of pins is discussed at length in my Pinterest Marketing & Amplification course.
But I will say that if you’re just starting out, anywhere from 15-20 pins per day is perfectly fine, but make sure you’re not pinning to the same URL repeatedly, or your Pinterest account could get marked for spam behavior, and possibly be shut down by Pinterest.
When you’re first starting out, pin from a variety of URLs (websites) as that will tell the Pinterest algorithm what kind of account you are.
question 5
Yes, no, maybe. This largely depends on what kind of strategy you have in place for a business model.
If you plan on using Pinterest strictly for affiliate income and don’t want to blog or send website traffic back to your brand, then by all means, don’t have a website.
But, if you want a more long-term successful strategy where you can build your brand online with your own web presence free of any third-party rules, then self-host your blog on WordPress and use a hosting company like GoDaddy.
