An in-depth look at Pinterest marketing for bloggers…

Pinterest Marketing
for Bloggers

empowering you to get real results on your own.

no management services, no pricey facebook groups.

just you, your brand, your pins. 

helping bloggers just like you amplify your presence

Amplify... to convert readers into customers. to find your audience. to spend less on ads.

struggling with pinterest?

So you’re thinking about using Pinterest or are already using Pinterest for marketing… and you need help.

You’re in the right place! I love Pinterest. I’m obsessed with it, and it has been a night and day change for my own marketing endeavors.

I may not do everything perfect in my life, or even with my writing or marketing, but Pinterest is one thing I’m really good at, and I want to share what I know with you. Struggling with your blog traffic?

been there, done that!

Hey. You’re in good hands. I’ve been where you’re at.

So as you can imagine, my initial success with Pinterest was limited. But I stuck with it, and kept going. In late 2018, it felt like I had reached a plateau. A sticking point. I just kept going up and down in numbers, never really climbing.

But then, between December 2018 and February 2019, everything changed. And the difference my blog and income experienced was night and day. So I’m going to share with you a few things about Pinterest that you can learn from to improve your own blog right here, today.

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it's not about recipes

The minute you stop believing that Pinterest is just for recipes and crafts is the minute you’ll start succeeding with blogging. You’ll change your overall mindset about Pinterest and what it truly is, especially when you start getting traffic from it 100x more than what you’d get from social media posts. It’s a search engine. Filled with users who are really into discovery, trying new things, and planning their purchases. It’s like a visual Google search with images. Those images are like ads that don’t act like ads. Pinterest is filled with how-to articles, things people can buy, and blog posts and pages all about different topics you might be interested in.

pinterest is your best friend.

It’s a blogger’s best friend. It’s your traffic generator to get people who are already interested in your topic or what you offer over to your website. From there, they can sign up for your email list or a lead magnet you’ve created. This is why it’s essential to do some planning on your blog, much like an architect would prepare for a building.

create Pinterest pins that beg to be clicked

not getting found? not getting clicks?

Grasping at straws when it comes to keywords? You probably need to get organized a bit. One of the best ways to keep a record of keywords that people are searching for on Pinterest is to use a keyword planner. The best way to manage keywords is to start with your core topic, do a search, and then document your findings, using the keyword search bar at the top of Pinterest.

Then, you’ll want to do an alternative search, just to make sure you’ve covered all your bases. Finally, move on to your two sub-core topics, and do the same search strategy and documentation for those.

One of the things my course students receive (among many, many bonuses and digital files to help them create a Pinterest-friendly experience on their website) is a Pinterest keyword planner workbook. If you sign up for my Pinterest resource library (at the top of the page), you’ll have access to my keyword planner so you can start getting organized and stop hunting for keywords all the time. Or, worse, trying to remember them all. You can use the workbook sheets as many times as you want, and do multiple searches for various topics your blog might covered.

using the wrong kind of templates?

Tired of your pin templates or are they being overused on Pinterest? This happens a lot to pinners using templates available to everyone on Canva or PicMonkey.

Custom templates are the way to go! They’re unique, original, and custom-made and NOT available to everyone. Just my subscribers!

Inside the Pinterest resource library are 80 free Pinterest pin templates for Canva which you can download and use. If you enjoy using something more custom, I have plenty more Pinterest templates available in my shop.

The main goal is to start crating pins with unique designs that stand out from the rest that often look the same. You know…. the image in the back with the rectangle background overlay, with text on top. That’s “been done”. Go for something more unique. The templates in the resource library will definitely help you!

Pinterest Resource Library

Get ideas, assistance, and organized for pinterest.

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why do bloggers fail at pinterest?

One of the things a lot of bloggers starting out fail to do is perfect the concept of niching. Sometimes bloggers over-niche, and get way too specific about their blog topic, which will hurt you down the road. It makes talking about other things related to your core topic harder. And, when expanding on your topic becomes hard, you end up limiting yourself with product and service development. I recommend focusing on one core topic, and two complimentary topics that support or add to your core.

Knowing your niche is the next thing. You may not be an expert starting out. But as you continue to blog, and share your thoughts and experiences, as well as your documented findings, you’ll be growing as an expert. And it’s the journey and the growth that readers are more interested in. They like to know the path to better understand the expectations of the results.

You certainly won’t become an expert overnight. But after a year, you might be a millionaire and know 99% of everything about your core topic. Who knows? Your audience is going to want to know the steps you took and the reasonable timeframe that passed to get to where you are. Using your blog as a communication tool to get an audience reading you is just the first step. But you have to stick to those topics and not confuse them with unrelated things, even though there might be money to be made (ahem, affiliate overload).

Pinterest FAQs (Frequently Asked Questions)

question 1


Hekkin’ yes you do. Here’s why you’ll need / want a Pinterest business account.

You’ll have access to Pinterest analytics, will be able to run Pinterest ads, claim your websites, apply for rich pins, and on top of that you’ll be able to create a super fancy profile. 

So many people start out with a personal profile on Pinterest and become everyday users. However, when you’re a business brand, per the TOS, you need to convert that personal profile and establish a Pinterest Business account. It’s easy to convert to one, and you can do this in your account settings to get started. 

question 2


Nope on a rope. 

Old boards that you used for personal reasons or are not applicable to your business brand can easily be made ‘secret’ or ‘archived’. When you delete a board, you’ll also lose the followers associated with that board, which means your pins won’t show up as much in their Smart Feed, even if they were only following that one board. 

The Pinterest algorithm works in such a way that it will suggest other things your boards featured to users. So in a way you’ll be cutting off a chunk of your tree if you delete boards instead of just archiving or making them ‘secret’. You can adjust board settings on your profile dashboard under each board profile.

question 3


I delete old pins, pins that are no longer relevant, and pins that haven’t performed in years from my account all the time. And this is something that doesn’t hurt your Pinterest account one bit. I know this is an area where Pinterest gurus differ. But after years of working with Pinterest, testing it, and dropping the dead weight of non-performing pins, especially with the new fresh content rules, this is one area where I believe I’m spot on. 

question 4


This largely depends on the size and history of your Pinterest account. Pinning frequency and number of pins is discussed at length in my Pinterest Marketing & Amplification course. 

But I will say that if you’re just starting out, anywhere from 15-20 pins per day is perfectly fine, but make sure you’re not pinning to the same URL repeatedly, or your Pinterest account could get marked for spam behavior, and possibly be shut down by Pinterest.

When you’re first starting out, pin from a variety of URLs (websites) as that will tell the Pinterest algorithm what kind of account you are.

question 5


Yes, no, maybe. This largely depends on what kind of strategy you have in place for a business model. 

If you plan on using Pinterest strictly for affiliate income and don’t want to blog or send website traffic back to your brand, then by all means, don’t have a website. 

But, if you want a more long-term successful strategy where you can build your brand online with your own web presence free of any third-party rules, then self-host your blog on WordPress and use a hosting company like GoDaddy. 

Pinterest Tips

Get ideas, assistance, and organized for pinterest.

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