The Story Your Email List Tells

Are you struggling with your email list management and marketing during the worst time (an economic recession)?

This is a 160+ page interactive guidebook that walks you through specific email list challenges and provides 10 solutions/activities to work on for each situation. Plus, you'll learn metrics you can work on and what to look for, how to encourage more sales from those lurking & downloading, but never buying, and how to set up workflows that combat inactivity, low open rates, download dashers, and more. And finally, you'll learn an easy to implement system to get your funnels organized, and create a smooth transition from one to the next.

10 challenges with tactical & strategic solutions for the creative email list marketer. A 100+ page interactive guidebook to help guide you through 10 different email list challenges, including:

• Not enough subscribers (list isn't big enough - I need list-building help)
• List never grows and shrinks with every email (list growth doesn't outweigh unsubscribe rate)
• Unsubscribe right after freebie (download and dashers)
• Downloads all freebies and resources but never buys (lurking but never investing)
• No sales from emails (no one is buying)
• Low open rate (are my emails boring or lack value?)
• Low email to blog rate in nurturing sequence (no one reads all my helpful tips and added value content)
• My email sequences are all out of whack and unorganized
• I'm not telling any stories in my emails (not relating to my audience)
• I'm not selling unless I'm emailing (need help with nurturing and nudging)

Inside you'll receive activities, tactical solutions, and a larger strategy to make your email list building and management effective and easy.

You'll learn:

1. What the problem seems to be (the cliche response) versus what the problem actually is
2. Tactical steps to improve each scenario
3. Strategies to implement that will align your brand with a bigger picture result
4. Metrics to shoot for at various stages (beginner, advanced, intermediate)
5. Goals (both long- and short-term) to work on each month
6. My own story with each challenge and what I did to correct them (a behind-the-scenes look at my funnels, stats, and more)
7. Workflows to set up to conquer download dashers and set up rewards-based system to give favor to your most loyal readers
8. What to check in diagnosing any of these challenges
9. How to test and measure results
10. Quick fixes (for the short-term results) and long-term solutions (for achieving those big dreams of yours)
11. Other thoughts and suggestions I've given clients I've worked with and implemented myself that have been helpful