More tips and tricks to work with for your Instagram account! Yay! Let’s run with scissors today and be bold and dangerous. Here’s how to get Instagram followers.
Tips to Get More Instagram Followers
Alright – today I’m divulging 10 tips and tricks to help you with your strategy: convince people that you are an account they want to follow. The tactics we will use to get there are below. Let’s go through a few ways to get more Instagram followers:
Consistent Theme on Instagram
Create a consistent theme and mix it up with pictures of you (or you working or your desk if you don’t like to have your photo taken), quotes, something you might be selling and then a way for people to get to your blog.
For example, right now, I have a pretty healthy mix of articles, personal behind-the-scenes photos, quotes and a few plugs for my new books on Amazon. Mostly, I help people by giving them information on how to improve their social media strategy tactics… and that works for me and the audience I attract.
Develop a sensational profile that will intrigue people. Sometimes people will follow accounts just because the profile is so well-crafted, they can’t resist hanging on to that personality.
I tell people who I am, what I do, and have a little picture of me. I offer something for free and mention it on my website. (By the way – I have an amazing author/writer/blogger media kit for you if you sign up for my updates on my site).
Design Your Instagram Account
Designing your Instagram account can be super fun with the right inspiration. Sometimes it’s cool to create a pattern of contrasts or even pictures that are somehow diagonally attached. Your unique style will shine through vividly.
Right now I’m working on a double chain design that will reveal its lovely design in about a couple days. I don’t just throw up pictures of random things. There’s definitely a design plan in mind.
Create your own hashtag – get creative – humorous, wild, funny, ironic, out of this world – whatever. Whatever you do, make it memorable. Share the hashtag idea with others and make it stick with your brand. You’ll easily get Instagram followers just by using the right appropriate hashtags for your content.
For example, my own Instagram hashtag is #verykerrie so anyone can look up that hashtag and find all of my posts… or most of them, anyway. I tend to add this last once I exhaust the applicable Instagram hashtags for any given posts. Sometimes I’ll use 15, other times I’ll try to use 30.
Create an Instagram Bio Link
Use your bio link to drive people to your website. Offer something amazing for free and if they click on your link, they’ll get it. Have rotating offers? Just say “click the link of the day above in my profile”. We do this because you can’t click on anything within the comment messages or the status update.
Or, just tell them where they can get it on your website if they click the bio link. But just a recommendation – make it as simple as possible.
As an example, my Instagram bio link is kerrielegend.com/social. On that page I have a few key links I like people to find. I have a link to the blog, a few landing pages of interest they might like or that I reference often, a link to my favorite email subscription service (Flodesk), my latest book, and a link to my shop.
Learn How to Write Instagram Captions
Write! Write descriptive captions and tell the story behind the picture. Ask questions for feedback. Fun games like “what should I name this” or even “guess what this is!” are always engaging and fun for people. Make sure you offer a prize or a shout-out to the winner.
Your job in the Instagram caption is to comment on what’s going on in that photo or video, then stretch it out with a story. Part of learning how to write better copy, something I believe is never actually perfected until years and years of practice, is to make things fun and interesting to read. People are naturally curious about the ‘why’ of things.
Try to stay more story-focused and spice it up with some excitement. Bland posts don’t get a lot of engagement. It’s still something I’m working on as well. I usually add between 2-3 phrases, anecdotes, stories, or descriptive pictures that are word pictures so people can feel like they’re there with me or experiencing the photo themselves. You’ll get more Instagram followers simply by including your audience into the scene or the fold of the Instagram caption.
Watch for Trending Hashtags
Watch trending hashtags and take part in the conversations happening! Get in front of other people. If you have an impressive collection of photos, they might just interact with you and follow your account, as well. Every once in a while you’ll see me conversing on major topics, and it’s always fun to meet new people.
Autofollow people using a specific hashtag with Sendible. I love Sendible for having this feature because it saves me time. If I start seeing pictures I don’t like I’ll just unfollow the person if by chance they slipped through the cracks. I don’t have time to search for new people so Sendible does it for me. It’s a great way to find new accounts and attract new followers. I try to take one day a week to spend an hour commenting on photos of people that I’ve recently found.
Comment and Be Social on Instagram
Comment on top influencer accounts. Follow some of their followers. If you want to be an influencer, this is a great way to get your name out there. Meaningful comments on Instagram go a long way. Short, generic ones do not. If you want others to support your account, you’re going to have to put in the time!
Be selective in the accounts you choose to follow and comment on, and be sure to stick with the ones where the account owner or brand
Use Instagram Hashtags
Use 30 hashtags in the first comment area of your post. I found that using the maximum number of hashtags has vetted me a consistent following that has blossomed to over 5500 followers at one point. (An audit I did later found a ton of bad accounts so I deleted a bunch of followers who were spammy and fake.)
I hope to dabble in a few other hashtags that are relevant to my posts, and gain some more followers eventually. Sometimes it’s just a matter of trying new things and seeing what works for your account.
And there you go! Remember – run with scissors. Be bold, design and get creative! Some of the best Instagram accounts out there have put a lot of thought and clever use of color, layout, and Instagram captions. Take your time with it.
I know several Instagram creators who post only every so many days because when they want to post, they want to actually have something to say. Adopt this approach if you feel like daily posting is just not in the cards for you. After all, this is a social media account owned by another company, and not your own.
I probably should put an 11th tip on there, too – remember that you’re attracting an audience. So if you’re putting up pictures of you and your family (while they are lovely) or the food you just ate – remember – you might not attract an audience that way. It’s about THEM – not always about you.
Also published on Medium.