More tips and tricks to work with for your Instagram account! Yay! Let’s run with scissors today and be bold and dangerous.
Alright – today I’m divulging 10 tips and tricks to help you with your strategy: convince people that you are an account they want to follow. The tactics we will use to get there are below.
- Create a consistent theme and mix it up with pictures of you (or you working or your desk if you don’t like to have your photo taken), quotes, something you might be selling and then a way for people to get to your blog. For example, right now, I have a pretty healthy mix of articles, personal behind-the-scenes photos, quotes and a few plugs for my new books on Amazon. Mostly, I help people by giving them information on how to improve their social media strategy tactics… and that works for me and the audience I attract.
- Develop a sensational profile that will intrigue people. Sometimes people will follow accounts just because the profile is so well-crafted, they can’t resist hanging on to that personality. I tell people who I am, what I do, and have a little picture of me. I offer something for free and mention it on my website. (By the way – I have an amazing author/writer/blogger media kit for you if you sign up for my updates on my site).
- Design your Instagram account! Sometimes it’s cool to create a pattern of contrasts or even pictures that are somehow diagonally attached. Your unique style will shine through vividly. Right now I’m working on a double chain design that will reveal its lovely design in about a couple days. I don’t just throw up pictures of random things. There’s definitely a design plan in mind.
- Create your own hashtag – get creative – humorous, wild, funny, ironic, out of this world – whatever. Whatever you do, make it memorable. Share the hashtag idea with others and make it stick with your brand. This is something I myself need to do more of. I need to think of a special tag and run with it… I’ll get back to you on that later.
- Use your bio link to drive people to your website. Offer something amazing for free and if they click on your link, they’ll get it. Have rotating offers? Just say “click the link of the day above in my profile”. We do this because you can’t click on anything within the comment messages or the status update. Or, just tell them where they can get it on your website if they click the bio link. But just a recommendation – make it as simple as possible.
- Write! Write descriptive captions and tell the story behind the picture. Ask questions for feedback. Fun games like “what should I name this” or even “guess what this is!” are always engaging and fun for people. Make sure you offer a prize or a shout-out to the winner.
- Watch trending hashtags and take part in the conversations happening! Get in front of other people. If you have an impressive collection of photos, they might just interact with you and follow your account, as well. Every once in a while you’ll see me conversing on major topics, and it’s always fun to meet new people.
- Autofollow people using a specific hashtag with Sendible. I love Sendible for having this feature because it saves me time. If I start seeing pictures I don’t like I’ll just unfollow the person if by chance they slipped through the cracks. I don’t have time to search for new people so Sendible does it for me. It’s a great way to find new accounts and attract new followers. I try to take one day a week to spend an hour commenting on photos of people that I’ve recently found.
- Comment on top influencer accounts. Follow some of their followers. If you want to be an influencer, this is a great way to get your name out there.
- Use 30 hashtags in the first comment area of your post. I found that using the maximum number of hashtags has vetted me a consistent following that has blossomed to over 5500 followers. I hope to dabble in a few other hashtags that are relevant to my posts, and gain some more followers eventually. Sometimes it’s just a matter of trying new things and seeing what works for your account.
I probably should put an 11th figure on there, too – remember that you’re attracting an audience. So if you’re putting up pictures of you and your family (while they are lovely) or the food you just ate – remember – you might not attract an audience that way. It’s about THEM – not always about you.
Keep it interesting, my friends! I’ll see you all tomorrow! (Pssst! Writing about how to make a post go viral on Pinterest – don’t miss it!)