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If you’re having trouble relating to your audience and establishing an emotional connection with them, and finding yourself questioning how much personal or revealing information you’re sharing, you have a storytelling and relatability issue on your hands.
You’ve written what you think is an excellent post about your niche topic and have all kinds of tips and how-to’s. You send out an email to your readers, or include it in your favorite email sequence series.
Low open rates are a hot topic for a lot of marketing gurus and experts. But they all say the same things as the reason for why that’s happening.
Newsflash. Your low open rate problem is not anything they tend to blame it on. It’s not your domain reputation or quality, the service you’re using, or the age of your email list. It’s just not. Sorry, nope.