Ever wonder how some bloggers are so organized, blog daily, have great images that match their blog and have accumulated such a following? I’ll fill you in on a tip – they work on their visual content production in advance. Everything is planned out and strategically placed.
In the past, when blogging was a new thing, we’d put something out into the void and use a stock photo (like, a bad one – little dude holding up a sign with a white background type image) and then type out our message. Now, it’s all about the cohesive look to the blog, functionality, content upgrades, building a following, turning a blog into a business, finding your voice… well, you get the picture. We’ve evolved.
Many bloggers STILL do it this way:
- Wake up, have coffee, maybe even perhaps go to work a full-time job
- Realize they have to do a blog post today, and spend an hour working on it
- Spend 15-20 minutes searching for the right image on a stock photo site, or risk using one that might have a copyright
- Post it, and then post it all over their social media accounts. Eventually, the article dies a slow, subtle death.
Truthfully, there’s nothing wrong with doing it that way if that’s how you want to spend your time handling your blog. There is a better way to blog, my friends. Batch it all together at once. You’ll save an immense amount of time. This is why I’m going to help you with your visual content production today. When you do it “this way”, you’ll find your writing content and visual content will come together faster, better and you’ll be able to move on to other things. What would have taken you a collective 30 hours of work over the course of the month will take you 8. Much better, right? So instead of blogging daily, we’re going to be doing it all in one swoop. Done.
- Find 30 images that are similar in texture, look, color, layout and feel. Or, use styled stock photography. Put them all in a folder and establish a new library in Photoshop, labeling it the month and year, to keep you organized.
- Use templates to get your images formatted and designed/styled for the appropriate size of the social media platform you intend to use it for. (Psst – I have templates available in my online store.) You’ll be moving beyond the plain picture and into something much more interesting with these templates.
- Style the picture with elements – overlays, your blog title, a snippet, quote, one word, your website, etc. This way people can’t lift your graphics from your website.
- Batch upload, label, use ALT-tags and a proper description, and then begin to write your blog titles. The whole visual content production phase using this method should take you about 2 hours. Writing should take you about 6 hours total for 30 blog posts of average length. It’s easier to do when you’re focused on a single topic.
This method of visual content production requires a bit of intermediate skill, but should be an easy learning experience if you’re familiar with basic tool concepts of Photoshop. I’m not a fan of Canva and paying for mediocre images when there are photographers everywhere (including me) offering stock photography (some for free) and using Unsplash to show off some of their amazing graphics that you can use – no restrictions! I feel that Canva is limiting and you can do SO much better using Photoshop!
Also published on Medium.