One of the best Google analytics visual reports that I have discovered has been the Social Users Flow under Acquisition (then Social/Users Flow). This will give you a solid SEO analysis of how incoming traffic is coming in, and where your users flow on your website. Overall, it’s going to help your SEO understanding a great deal.
I’m more of a visual person so when I can see exactly how much traffic is coming in and where from along with how the visitors are being channeled before dropping off my site it’s extremely valuable to me. So I thought I would share this report with you in case you weren’t aware that you could see something like this.
The first thing that you’ll see is where the traffic is coming from and which social media network along with visitor count. Then you’ll see what pages they are being routed to and what path they’re taking within your site going left to right. The next set is their first interaction with your site such as a click. And if you’re lucky to get a second interaction, it’ll route you to where they went to next and what they clicked on.
I have found this Google analytics report to be extremely helpful in helping me make some decisions on my website design process and helping my customers get the most out of my site based on the information that I have put out. Be sure to take a look at this report within your own Google analytics account and hopefully you’ll find some value from it as well.
Other Tools I Recommend
Another tool I recommend is Ubersuggest by Neil Patel. This tool provides a great visual perspective on your SEO analysis and overall SEO health for each an every page on your website. I’ve found the keyword ideas tool extremely helpful, and think you’d enjoy it working with this site.
SEMRush is another tool that I have found immensely helpful in performing a website audit. It’s highly detailed, and not for the faint of heart. But it’ll give you an intensely accurate perspective of what needs to be improved on your website so you’ll rank higher.
Also published on Medium.