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Branding Concepts for Your Business Website

Branding concepts or creating your brand concept comes down to figuring out seven elements. Learn how to enhance your brand concepts website!

pst! – I do not accept money for my editorial content or posts. All opinions are my own and are not influenced by third parties. This post may contain affiliate links that at no additional cost to you, I may earn a small commission. This helps keep the blog running!

Branding concepts, brand concept, brand concepts website

Need a brand refresh or thinking about creating a brand? Developing branding concepts or brand concept for your business takes a little bit of effort, but if you follow the below steps, you’ll have implemented your ideas into a full-functioning brand. This is a brand concepts website where I talk about branding as it relates to search engine optimization (SEO) for search engines like Google and Pinterest. This, my friend, is my specialty. 

Building your own brand essentially boils down to seven steps:

  1. Research your target audience and your competitors.

  2. Select your brand’s focus, personality, what your end products or deliverables will be.

  3. Choose your business name or use your personal name.

  4. Write your tagline, slogan, or logo meaning.

  5. Choose the colors, fonts, and style of your brand concept. 

  6. Design your logo embracing your colors, fonts, and esthetic.

  7. Apply your branding concept across your business.

 

Research your target audience and your competitors.

Who is your ideal customer? What do they do for a living? What are their challenges? How might you help them solve their struggles and pain points?

Now, who are your competitors? What are they currently offering that you could do better? What are your competitors not doing that would help your ideal audience?

Select your brand’s focus, personality, what your end products or deliverables will be.

What do you want your brand to focus on? What niche could you specialize in? Be specific.

What is your brand’s personality? Corporate-sounding? Fun? Professional? Casual? Here’s where you start defining your brand’s tone.

What will your end products be? Think about what you want to be able to sell, and whether or not what you offer will be sustainable.

Choose your business name or use your personal name.

Think about the long-term effects of your business name or website domain.

Write your tagline, slogan, or logo meaning.

Your secondary line, your tagline, slogan, or an explanation of what you do or who you are, is equally important. People need to know what kind of site they’re on, regardless if it’s a personal or business website.

Choose the colors, fonts, and style of your brand concept. 

Your color palette is super important! Choose a palette wisely, because you’re going to stick with these colors for a while. What kind of fonts do you want your brand to use? It’s good to select three, a font combination we call it, and stay with those fonts so that your brand becomes recognizable and memorable.

And, it’s also a good idea to develop a style guide, or even a mood board of example photos that your brand will use over time. What kinds of patterns or textures will be involved? This is where developing some images and going through the exercise of creating a style guide will help you.

Design your logo embracing your colors, fonts, and esthetic.

You could certainly use a graphic designer to create a logo, or you could save money with a pre-made branding template. Developing a brand concept requires some big decisions get made. Take your time with this and think it through; don’t rush it. What I recommend is to look at some other brands you like, and write down what you feel made their brand memorable and awesome. Then, incorporate, don’t copy, those ideas into your own brand, and make it your own.

Apply your branding concept across your business.

Use your logo wherever it’s appropriate, brand your pins, social media, and of course, your website. Use it on your eBooks, workbooks, and courses.

In conclusion, like I mentioned before, this is very much a brand concepts website, where you’ll find a ton of logo ideas and options, branding ideas, what to do and what not to do with your brand (like over-branding). Read through some of the branding and business-related posts and you’ll most likely find the answers you’re looking for!


Also published on Medium.

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About Kerrie Legend

She is a writer, graphic designer, and Pinterest nerd. BFA in Graphic Design, a BS in Marketing, and minored in computer science, Spanish, and Business Administration. Classical pianist. Prolific and bestselling author of Pinterest Marketing, and boundary-pushing template creator. Goat wrangler and mommy to six adorable boys.

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