loop seasonal content

Pinterest Tip #15 – Seasonal Content on Pinterest

Seasonal content on Pinterest should be pinned about 2-3 months in advance of the season. Should you loop seasonal content?

Make use of seasonal content if it’s applicable. If your blog or website discusses seasonal content on Pinterest like Easter, 4th of July, Halloween, Thanksgiving, and Christmas, then you’ll want to start pinning your material two months in advance to the actual holiday date. You’ll see an increase in your analytics and stats as a result by timing seasonal content correctly. Remember – Pinterest helps pinners determine what they want to try and buy next, especially in the gift-giving seasons.

One of the things I talk about in my book, Pinterest Marketing 2021, is whether or not looping is worthwhile anymore. Some have argued, and even some scheduling softwares have recommended, looping seasonal content once or twice a year, depending on what it is.

However, let’s think about this for a second. Pinterest craves fresh content. In fact, fresh content is the new standard.

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