This is my super-special list of 70 ways to repurpose your blog content to not only save you time, but also to help you drive your point home and spread it across several learning and social mediums.
Ready for this little gem? Here we go!
Quick List of Ways to Repurpose Your Blog Content
- Create a special download report
- Create an autoresponder series
- Develop pinnable graphics of an old blog post
- Create a product around it
- Develop a newsletter and focus on that subject
- Create audio content and go more in-depth
- Make a YouTube video
- Do a Facebook live segment
- Broadcast it on Periscope
- Make an Instagram post and mention your blog
- Create a Facebook long post
- Share the article on Facebook Groups and put a personal spin on it and how it worked for you
- Make a tweet series and schedule it on your automation software to make sure your audience has an opportunity to see it
- Throw it up on Pinterest
- Send it to your tribes and ask them to sound in
- Make a PDF downloadable
- Create a content upgrade
- Make a webinar off of the subject
- Create an eCourse
- Make a podcast
- Develop it into a complete system so you can teach others
- Create individual lectures as content upgrades
- Develop a blog series around it and go more in-depth
- Create an infographic
- Ask for feedback and testimonials so you can add to it
- Create a giveaway – if it’s an older course give it away for free if there’s a relationship to it
- Create a bundle of courses
- Develop a transcription of videos (Speechpad is a good one) if your content is mostly video
- Make an eBook to download by deepening the topic
- Create an even more in-depth post and link back to your original one
- Use the post to validate whether a course can be written – gain input from your audience on interest level
- Make an introduction to promote the post or newsletter
- Do an expert roundup
- Create a surprise discovery post and link back to your original post, creating excitement
- Develop a Q&A around the post
- Fill the curiosity gap with more in-depth information
- Identify some of the negatives and provide solutions
- Develop a “how to” series around it
- Focus on the numbers – create a numbers-related post and re-link to your original post
- Provide an audience reference
- Focus on specificity (the quality of belonging or relating uniquely to a particular subject) – be specific and not in any way vague with a new set of information
- If it’s transcript-related, create written content around it
- Do a Vizia
- Recycle your tweets on the original post when you first put it out, and pull up other ones that got high response on the same subject
- Install Click-to-Tweet so viewers can share pieces with their own audience
- Use BoardBooster to loop it and put a scheduling campaign together
- Post it on LinkedIn and share it with your groups and audience there with a more business-minded approach.
- Share it on Google+ and with your communities there and input a paragraph or two of how your content has impacted your blog or business
- Quote yourself – create a social media quote post based on your blog content
- Create a keynote presentation
- Develop a case study from client success stories
- Create personal checklists around it
- Develop an autoresponder series for people that sign up for your blog subscription based on that article
- Take an email share and turn it into a permanent article (great for testimonial work)
- Do a refresh and update an old post
- Has technology changed? Does a provider no longer offer a feature? Update your old posts by checking in with products/apps you’ve recommended
- Provide snippets of content to affiliates and check in
- Repurpose by providing your own glossary
- Develop a workbook
- Make a printable pattern or DIY around it
- Refer related, older posts by giving them new light
- Group a bunch of podcasts together
- Create tip images and embed them into your site and posts
- Make a Slideshare presentation
- Create a framework graphic
- Make ANOTHER blog post with a new spin
- Develop a syndication
- Create an opportunity for guest posts related to it
- Create a list of key points and separate posts
- Write a full-blown book on the subject
How to Repurpose Your Blog Content – In Detail!
Having conversations through your content leads to great things. Loyal audience members, sales, and opportunities to network with others. You’ll be making your content accessible on channels that your audience prefers, and you’ll move beyond just blogging and posting on all your favored channels.
Ever heard the expression that some books are worth reading more than once? The same is true with content. With re-purposing, you’ll be able to “repeat” yourself without feeling like you’re kicking a dead horse. You’ll actually be giving new life to your blog, your written content and your platform and entertain your audience in brand new ways!
Ready to get started? I’ve put together over a 100 different ways to repurpose your blog content, along with some places to post your material to get the most exposure and engagement. At the end of this book, I’ve provided a coupon code for you to download my template checklist of this book, which is in Microsoft Excel, and is available on my website. The spreadsheet checklist will help keep you organized and guide you on what type of content to create next.
Let’s get started right away!
1. Create an Autoresponder Series
Let’s start off by creating an auto-responder series. You’re going to need an enticing lead magnet, a landing page, and an email service provider (I use MailChimp). The stress-less way of entertaining subscribers that have signed up for your email list is to do a drip campaign, also known as an auto-responder series. It’s a series of emails that you’ve already written that are sent out at a frequency of your choice after a new subscriber joins your list.
One tip I have for authors is to offer an auto-responder series for their VIP subscribers – set one up if you don’t already have one – and send out quality content and special offers through there. Set up a book club or something special for your members. For bloggers, a great way to use an auto-responders is to teach your subscribers how to do something. You’ll be lending your expertise and building your credibility as a result.
I highly recommend using Scrivener to put together the manuscript for your drip email content. You’ll be able to keep it organized and stored away in case you want to revisit it and revise, or re-purpose it for another use.
Start with a welcome email and a free download, then after that one send a “did you get it” email and share your story. Then the following emails should be about the “what”. Provide resources, a call to action, and encourage them to communicate with you. Make the email series interactive. Finally, don’t forget to ask for the sale!
Typically 5-10 emails on a drip campaign is appropriate. After that, you can put them into an appropriate drip feed based on their actions (did they buy from you?). Then you can put the others on your basic newsletter subscription if it’s appropriate.
2. Create a Special Download Report
Creating a special download report is a great opportunity to get email subscribers, and you can use the material you already have for the content. Just repurpose content!
This report will only be available for download on your website, but you can use several articles within the report to distribute to article directories. That content will then work to bring you new subscribers to your site. Special download reports often show information of a system or software that helps people and businesses invoke change within and increase their bottom line. They can also demonstrate a snippet of a case study, in essence.
Whitepapers and special download reports can show your busy customers and visitors to your website that the solutions you have in place will solve their problems and challenges. People often read whitepapers in search of data, information and solutions. Meanwhile, while reading them, they’re becoming potential buyers of your solution. Whitepapers and special download reports can also convert prospects into customers who buy from you, so be sure to write great sales copy to generate revenue from this special download report.
Make one available on your website on the right side margin or on your fully responsive website and you’ll see email subscriber conversion like crazy.
3. Develop Pinnable Graphics of an Old Blog Post
Why not bring new life into your archived blog posts? Your older blog posts may not have Pinterest images associated with them, and sometimes it’s great to breathe new life into your website with some new, updated images. This process is super easy and quick.
Select a few evergreen posts and create new Pinterest-inspired images for each post and pin them. This is a great way to drive traffic to evergreen blog posts. Plus, doing this process will lead you back to many old posts that could be repurposed with newer content. Some of us have been blogging long before Pinterest was even a concept! The images that you may have included in your pre-Pinterest blog posts may outdated, stock-photograph heavy, and dull. That is, if your old blog posts even have an image! So take this opportunity to revive your old posts with new, updated images.
Be sure that your site is set up for rich pins first. Focus on your description – your meta description should provide a good idea of what your blog post is about. Avoid personal opinions in the pin description. The pin should illustrate the value the post provides, and by copying and pasting that into your image tags you’re saving yourself time AND that description will show up as the pin’s description on Pinterest.
4. Create a Product
The funny thing about content is this: the thought of reading a site’s entire blog may seem like a lot of time and energy for many, and they’ll only read one article, even though the entire site is free. But if you put all the same content into a book, they’re likely to BUY it. Weird, right? So, if you have a ton of articles on your website or blog that have the same subject matter, you can easily turn these into a product. Simply choose a collection of articles you’ve previously written and make them available in download format for customers, and you can either charge for them or make them free. Either way, you’re collecting either a sale or data.
You can choose to use this content as a free giveaway to gain more subscribers, or you can turn it into an actual product for purchase and collect not just the email address but revenue. Not everyone is likely to look through your whole website or blog to find the content – for some, psychologically, that task is daunting, but reading a book with the same content isn’t.
Also, people will often pay for the convenience of having the information at their fingertips without having to search for it, and it’s rare to find a blog with information that is organized in a specific order (as in, book-ready).
I’m always surprised at specific groups of people in professions with a lot of information and helpful stuff to share (such as graphic designers) that do not put all their information into a book format. Shocking, because 1, while it’s a lot of work, it’s a lot of revenue in the end and 2, it helps bolster their profession and shares knowledge in an understandable, easy-to-read format. So this is a great option if you already have the words accumulated and just need a product.
A 40,000 word book is sufficient and amounts to about 200 pages, as is a 20,000 short read (100 pages), which you could make available as a $.99 download.
5. Develop a Newsletter and Focus on That Subject
I really don’t like using blogs for promotions or promotional material. I prefer blogs that provide something useful to me. But not everyone “sees” your blog posts, but may have signed up for your newsletter. If you think people don’t read emails, you’re wrong. What your fans and potential customers aren’t interested in is a lot of promotional emails from you.
If you have a regular newsletter which you send out make sure you also archive it on your website after sending. This will help you attract more search engine traffic and will give new subscribers an archive to view previous newsletters.
Consider re-purposing your old blog posts into new content for your email newsletter. Your followers and subscribers may be interested in receiving something of value, whether that is something that teaches them something new, entertains them, or helps them in some way. Using your blog content can be a great way to ensure that ALL of your subscribers (newsletter and blog) receive the same information, just in a different format.
You can post your blogs “as is” into your individual newsletter issues, or you can use a pared down version or simple prompts to redirect newsletter readers back to the original articles on your blog. Personally, I like to collect a bunch together and put a “best of KerrieLegend.com” email blast together. I’ve amassed several sales this way because not only have I taught my subscriber something, but they see the value in hiring me as a result. I know what I’m talking about! And if they haven’t seen it my posts lately or been on my website, it’s new to them! Those that read my blog regularly aren’t surprised that they occasionally get an email blast from me, and doing this type of re-purposing has not affected my subscriber list much. If anything, it just continues to grow.
If you have a selection of past blog posts that are all based around a central theme, consider releasing this content as a series of posts. Tying posts together in this way makes readers more likely to come back week after week, versus isolated messages. For example, if you have 14 old articles on your blog that discuss email subscriber techniques, load them into your autoresponder like AWeber, MailChimp, ConvertKit or ActiveCampaign and advertise your newsletter as featuring a “14 Days to Building Your Email Subscriber Success” e-course.
6. Create Audio Content and Go More In-Depth
Here’s a cool idea and something I’m focusing on this year. Add a podcast or audio feature to your blog posts. Some people prefer written content (like blog posts), but other people may enjoy audio or video content more. Or, they may be trying to multi-task and listening to your blog post may be easier for them than reading it. Or maybe they like your voice. By only providing only one option (the written form), you could be decreasing the size of your potential audience. Remember, your blog is your playground. It doesn’t have to be all about writing. Multimedia is a BIG thing now and your website should reflect the change in times.
Adding audio to your website doesn’t have to be difficult or time-consuming. Soundcloud? Cheap. Microphone? I got my Blue Ice one from Walmart for just under $50. The software I use? It was free on the Internet.
Here’s what I would do if I were you – I’d begin by creating an entire blog post. Then, I’d pull out the main points of that blog posts and create a quick outline that follows the same flow as my blog content. Finally, I’d record myself talking about those main points off the cuff and upload it to the same blog post as a way for people to listen to the blog post instead of reading it. Or, you can read it word for word. It’s totally up to you. In this case, you’re just giving people more ways to resonate with you and the content you create, and get to understand your “voice” and how you approach things. Genius!
7. Make a YouTube Video
Ready for the big time and access to another huge search engine? Go with YouTube. You can record an entire video where you explain what you were teaching with your blog post. Your blog post can serve as a script of sorts, and from there you just have to hit record. Now, many people shy away from YouTube because they think they have to be in front of the camera. I rarely do a face-to-camera YouTube video. I’m just not comfortable with that, and that’s totally ok. You don’t have to be camera-friendly. You can still create videos for YouTube and shine from that angle, as well.
The process for turning your blog posts into YouTube videos is almost identical to turning your blog posts into a podcast. Create your blog post, pull out the main points, and then present them on video. If you want to be on camera, great. If not, create a presentation and use your screen-sharing software. Creating YouTube videos doesn’t have to be a huge production. If you want to go on camera and talk to people, then you could just buy a tripod for your phone, find some natural light, and record videos for cheap.
Remember, the people who are watching your YouTube videos will generally not be the same people who are reading your blog posts, but even if they are, don’t worry about being repetitive. And for the people who DO end up watching your videos and blog posts on the same topic, they’ll probably find value in both methods of communicating anyways
If you’re curious what I use to record videos, here are my favorite tools:
- Screenflow (to record my screen if I want to create some Keynote presentations)
- Canon Rebel T6i (Amazon)
- Blue Ice Mic (Walmart)
- Diva Ring Light (Amazon)
- Studio Lights (Best Buy)
- Various Chrome extensions for screen-casts
There are so many options available to you when considering turning your presentation into a video for YouTube. You could record your webinar and post it to your channel, or break up the presentation into shorter clips, do a slide video, do some promotional stuff, educate people, the list goes on and on. Have fun with it all, but stick to what you feel the most comfortable.
8. Do a Facebook Live Segment
There’s absolutely no doubt that one of the most challenging aspect of incorporating video into any business is deciding what to do ON video. Do you sit or stand? Should you show your face or not? Do you dance? Sing? Read from a card? Try to be entertaining? Play music? You’ve got some decisions with regard to platform and format, sure, but I think if you consider first how you will use video, the platform decision will be easier. It’ll all come together after you decide on intent.
Traditionally, businesses have used videos as an alternative to blogging (big mistake in my opinion). In other words, instead of giving you all of this information in written form, I might simply talk about it in a video. I could film myself reading a script, or do a voiceover with slides and screenshots (my own personal preference). Your typical instructional video uses about 150 words per minute, so a 3 – 5 minute video is the equivalent of a relatively short blog post (450 – 750 words), and really, that is the attention span of a typical Facebook video user.
That’s all fine and great, but what if you want to make longer videos and have more content added? For a 30-minute video you would need to prepare a 4,500 word script, and unless you like to write an uber-amount of words like I do, that’s going to represent a major challenge. Fear not, my friends, for there is hope.
This is where the new live streaming apps have revolutionized video for businesses. You can:
- Broadcast an special event that you’re putting on or attending – great excitement-building opportunity
- Use it to launch a new product or service, or even a book (hint hint!)
- Use it to create an explainer video or provide instruction
- Make an interactive demonstration of your product or service, and answer questions in the comments
- Make an interactive demonstration of someone else’s product or service and attempt to answer questions based on your own experiences
These are really nice for starter videos, but they only begin to tap into the real power of the video medium. Next-level stuff includes:
- Interviewing one or more experts on something you’re focusing on with your blog (make it themed!)
- Hosting a discussion on a topic
- Interviewing one or more successful clients that you’ve worked with
- Helping one or more clients that follow your page with something they have in common
- Live Q&A or AMA (Ask Me Anything sessions)
- Quiz Shows – do a “How Much Do You Know” segment
- Seminars – these are quick and dirty but effective!
- Debates – really want some engagement? It doesn’t even have to be a serious topic – people have opinions and are willing to express them!
- Online Classes – offer a free Facebook live online class and you’ll see people show up in droves
- News Show – what’s happening in your world?
The seminar approach is particularly fun for the multi-person networks since you can schedule a full day’s worth of broadcasts on a variety of topics which becomes a massive event. Mini seminars are easy and fun and guess what – you can use the content you already have!
9. Broadcast it on Periscope
Is Periscope still a “thing”? You bet! A lot of people never join Periscope and broadcast anything because they’re puzzled on one basic thing: other than self-promotion, what on Earth would I talk about?
Here’s a very simple answer. Use one of your blog posts as the foundation for what you would say in a live video broadcast. This very book (the one you’re reading right now!) could easily be re-purposed into hundreds of Periscope session by talking about each re-purposing technique. If you have a really beefy blog post, you could even divide each main point into one broadcast and create a series that spans several days or weeks. You’d be creating an abundance of value for your audience and a plethora of material to fill your feed.
People ask me, “Kerrie, wouldn’t it be redundant if I do a Periscope on the same topic as my blog post?” Nope! People tend to enjoy consuming information in either written or video format, so you probably have people in your audience who would rather watch a Periscope broadcast than read your blog post and vice versa. Also, live video is just different than written content because you’re there to answer questions and go into more depth about what you’re talking about, as well as giving “voice” to your topic. In fact, I’d recommend doing live video broadcasts on the same topics as your blog posts. Your blog posts are like the written hand-out, while your live video sessions are like a class, so to speak.
10. Make an Instagram Post and Mention Your Blog
Instagram goes way beyond posting beautiful pictures.- While it IS a great place to share beautiful visual content, it can be used to post information that leads people back to your blog, as well. In addition to your usual Instagram pictures, infuse your blog content into some of your Instagram posts, too. You can do this by creating a chain design or checkerboard so people know what is coming up next. Switch it up with a post image here and there along with your beautiful pictures.
When you repurpose content, it’s important to take the platform into consideration. In Instagram’s case, you’ll need to focus on the concept of the square shape and what you can make work with it, along with the hashtags. I would never copy/paste a blog post right into my Instagram caption, but I would post a little snippet to give people a sense of what they will see if they go to the blog.
I know that people on Instagram aren’t there to read lengthy articles (and it’s also not very fun to see the EXACT same content on multiple platforms). Remember that re-purposing isn’t about copy and pasting the same thing all over the universe. You’re giving it shape and context on a multitude of platforms and mediums, so you need to carve it out that way to fit that platform. It’s about taking parts of one piece of content and re-shaping them so that they work on other platforms, too.
11. Create a Facebook Long Post
Here’s an easy re-purposing moment, and surprisingly, not many people do it, and they should! Take part (or all, if you can) of your blog post and publish it on your Facebook page. Voila. You’re done! You read that right. Don’t link it. Post it as a long Facebook post.
I frequently post self-development and other self-improvement inspiration material on my page, from videos and quotes to slightly longer text like what you’d see in a blog post. So, even just writing a paragraph that talks about the main takeaway of your blog post (without actually linking to your blog post) can be very powerful for your Facebook page. In fact, it can often result in a lot more engagement than simply linking to your blog post, because there’s no “click” involved. Again, this is because people on Facebook are looking for information to consume on Facebook (rather than clicking a link to an external website).
The point here is to not get so hung up on getting website traffic that you lose focus in building your authority online, too, among the social media platforms. Of course, traffic is certainly important, but if you can get your followers on other platforms, such as Pinterest, Facebook, Twitter and Instgram, to engage with and share your stuff, then that activity can be just as useful in growing your brand.
12. Spin it in Facebook Groups
Let’s talk about Facebook and how to use it effectively so you can get the best traffic and engagement out of it. Many people say that “Facebook is dead,” but they’re wrong. Facebook, how we used to use it, is what is dead. The app is very much alive and buzzing. Trust me.
Now, Facebook is best used for the following things:
- Facebook groups (specialty stuff gets more engagement because it’s targeted!)
- Advertising (did you know I got all of my Facebook likes on my page for around $.01 a piece?)
- Video content (entertainment!)
- Content-rich posts (i.e. not fluff or vague posts)
The way a lot of us use Facebook (myself included at times), is to publish links to our blog posts on our Facebook page… and then we wonder why only 3 people saw our Facebook page post. Yikes.
The reason is because people on Facebook are looking for value and engaging content, not just a link to your website. Viewers of the feed your present want to consume information ON Facebook (and Facebook wants them to stick around, too, for obviously advertising reasons), so it’s best to create content that doesn’t necessarily require someone to click over to a different site. It almost seems to me that Facebook favors posts that keep people on their site, but don’t quote me on that – it just seems that way based on the engagement numbers that I’ve seen.
So here are a few ways you can repurpose your blog content with Facebook posts that help you get more shares, engagement, virality, traction, “likes,” clients, and authority! I’m going to give you some genius, no-brainer strategy pointers coming up here. With Facebook groups, share the main points of your blog posts via value-rich posts in Facebook groups. Here’s why.
Most Facebook groups don’t allow spammy self-promotion, so don’t include a link to your blog post. You don’t need to share the link! Think about this for a minute. The point of your blog content is to share valuable information, inspire others, and set yourself apart as an authority in your niche. You don’t need a blog post to do that! You could achieve the same effect by consistently sharing valuable content in Facebook groups.
Make sure that your personal Facebook profile (the one you’d be using to post in Facebook groups) is linked to your Facebook business/blog page. That way, when people start seeing your wonderfully helpful posts, they’ll click over to your own Facebook page to see what else you have to offer them. And if you’re doing things right, a link to the full blog post will be at the top of your Facebook page (pinned at the top for best exposure) so that they can click over, read it, and if you have a fantastic call to action or freebie download, they’ll hopefully subscribe.
If you want to do Facebook right these days, you’re going to need to start using Facebook in the way that Facebook deems is useful. Post in groups. No more sleazy “message me for details” or “PM me for details”, or being vague. Facebook is looking for engagement.
Because you want engagement, try posting full articles instead of links or even spin personal experiences along with your value-packed post that your readers will eat up left and right. If readers find your material valuable, then odds are they’ll be curious about who you are and what your business represents. They’ll be much more likely to click the personal profile to see your website, and seeing that you do, they think “huh, cool” and click on your profile link.
No-pitch posts are valuable in the eyes of Facebook. They increase engagement, have helpful information, are lengthy, packed with search words, and the page itself can link to lengthier posts on the same topic. As a result, content upgrades can be added into the lengthier posts to help you grow your email list. It’s a killer strategy to use in Facebook groups, which help you repurpose content you’ve already written and therefore, increase your authority, traffic, and number of subscribers.
13. Make a Tweet Series
Part of the whole blogging game is promoting your content. Instead of brainstorming a ton of clever tweets, you can copy and paste your favorite lines and most important takeaways of your post and adding a link to your blog. Schedule it on your favorite automation software to make sure your audience has an opportunity to see it. I personally use Sendible because it has a looping feature and a ton of other features that have value-add, but you can use whatever you feel most comfortable using.
Twitter is where you can share brief, written content. On Twitter, you could repurpose content like a blog post into several tweets and spread them out throughout the week and loop them so you can make sure your audience sees them on a timely basis. Try creating a series of tweets that share brief tips from your blog post or a helpful quote from the post. Adding a link is optional, but I highly encourage it so you can derive traffic from it.
14. Throw it Up on Pinterest
Pinterest is the place to be for any evergreen content that you want shared organically and have it go viral. Pinterest helps people find creative ideas for their futures. That’s why so many businesses, especially retailers and CPG brands, have focused more of their marketing efforts on the platform. Pinterest has a sizable platform to reach just about any desired audience. Pins last forever and will pay off in the long-term.
Pinners are actually open to being marketed to. In fact, 2/3 of content is from businesses. Pinners tend to be purchasers, buyers, and loyal advocates of the brands they love. Pinterest drives a lot of referral traffic and the Pinners that buy have bigger shopping carts. (Around $60 for Pinterest, and only $55 for Facebook). Pinterest can inform you of emerging trends that will help you decide what to offer next or how to modify or improve your products and pins. Did you know that pinners have a 9% higher average income than non-users?
Plus, Pinterest helps people identify with your pins and how to make them fit in their life. Pinners are always checking their pins while shopping (recipes and such), and pins from your blog could have a profound impact on your bottom line.
I believe in the power of Pinterest so much I created books and courses on it. Make sure you make elegant and themed pins based on your brand and blog. You won’t be disappointed!
15. Send it to Your Tribes
Pinterest tribes are tools and groups of people that enable you to meet and grow with other marketers, just like you! Belonging to Pinterest tribes will also help you with two key problems that social marketers face everyday:
● Having a steady supply of high-quality content to share
● Getting your posts seen by the right people and help your content go viral
People generally associate Tribes with the Tailwind application, but BoardBooster has a tribe feature as well. By belonging to a tribe or several of them, you will be able to add your own content to a tribe and have others view, schedule and share your content to their own audience, thereby letting the shared pins go viral and appear on more boards than before, had the pin not been scheduled or shared with a tribe. This is so helpful because it improves your reach – not only are you sharing your own content and content you’ve curated, but you’re leveraging the collectively large audience of your tribe members.
Let’s say that you have created a tribe with a few of your friends that are online. While you are searching and scheduling Pinterest pins, you’ll be able to select content you would like to share with your tribe members. Generally people share their own curated content or articles written from their blog. Since the other tribe members are doing the same thing as you are, you end up with a pool of content by people you know and trust. Although working together, networking, and sharing content is not a new strategy, belonging to a tribe on Pinterest makes it easier for anyone to build online relationships and develop a better, healthier social media marketing strategy.
16. Make a PDF Downloadable
Let’s say you have a substantial amount of fantastic content about one specific topic and you’re really passionate about it. Take everything you have and turn it into a digital product that you can start making some money from – this is genius stuff right here. Obviously, creating a digital product with some of your older blog posts would require you to do some extra work. You’d more than likely want to create extra, exclusive content for the people that are willing to give you their email address. You can still save a ton of time and energy by using what you’ve already published where you can, though, so that’s a bonus.
When you’re using past posts, look for a series of at least 10+ posts based around a central theme, organize them in a way that makes sense or somewhat in a specific order, and write any additional text needed to create a more organized and sensible read.
Offering an downloadable PDF as an incentive to encourage new readers to join your email marketing list can be extremely cost effective as opposed to other types of traditional marketing. Rather than forcing your fans read 10 different blog posts scattered around your blog or website on a single or similar topic that probably don’t appear one right after the other (which means they’d have to do a keyword search), making it available to your readers in one handy, downloadable PDF with a fancy little cover and a little extra content is extremely attractive to most audiences.
You can also use the PDF as a content upgrade or lead magnet. This would apply for other posts, which is an amazing way to convert your readers into long-term subscribers. Here’s a basic message you can use: “Free Bonus Download: Want to read this later and receive the PDF version of this entire post + an extra bonus? Click here to download it free!”
A program like Scrivener can export your creation into most of the popular formats, including mobi (Amazon Kindle), epub (iBooks), and PDF. I’m a big fan of Scrivener, and it’s going to help keep your content organized. If you start using Scrivener to store your blog posts as well, not only will you have an offline backup of your work but you’re going to make it extremely easy to repurpose your blog content into books of all types.
17. Make a Webinar
We are experiencing a huge trend in learning and online personal development. Webinars fit into our lives much more now than ever before. Webinars can typically lead into your paid content and products as a way to make additional revenue from free webinars. A lot of what you’d teach during a 60-minute webinar probably already exists in the free content you’ve already published on your blog. Here’s what you can do to create a webinar based off of your existing material:
- Create an outline of your blog post, including the main points of your blog post, as well as the sub-points
- Make slides based on the sub-points
- Create an introduction at the beginning and a sales pitch at the end
After creating your slides, don’t just leave them at that. Of course, you can post them on SlideShare, of course, but now is the perfect opportunity to speak to your slides and make your webinar. I like EverWebinar and WebinarJam personally, and they have helped automate my business ventures a great deal.
18. Create an eCourse
Repurpose your blog content and other content you’ve created into an e-course, or an online course. You could have a free course and a paid course.
In my opinion, online courses offered by experts like yourself, in a specific field or covering a focused topic, is my #1 recommendation to monetizing your website. Online courses mesh well with your blog, and since you’re already sharing valuable information, why not create an in-depth course where you can provide your background information and process documentation? Or maybe you’ve discovered how to get Facebook likes on a fanpage for less than one cent (like I did!)
Online courses are hot and very lucrative. Sharing systems, how-to’s and encouraging learning how to do things are the way adults of all ages are gaining new skills to better themselves. Perhaps we’re in a new movement of entrepreneurship.
Check in your Google Analytics reports to see what your most popular posts are and which receive the most traffic organically, and chances are you’ll be able to convert and repurpose your blog content those into successful and profitable online course.
19. Make a Podcast
Adding a podcast to your blog posts is a great idea. You’d be giving your visitors a choice – read or listen. Podcasts are now a really big thing, and setting one up isn’t difficult or time-consuming.
First start with your blog – you can read word for word and or you could highlight your main points and chat to your listeners from there. Talk about the main points off the cuff a bit to deviate away from your blog a little bit; maybe even tell a personal story that wasn’t included in your blog. People love hearing stories.
The point here is to not decrease the size of your potential audience, in a sense. Instead of just offering one option (reading), you’d be offering two (reading & listening).
Adding audio doesn’t have to be time-consuming or even difficult. And it doesn’t have to be perfect, either, when you’re just starting out. I started out with a Walmart-bought Blue Ice microphone for me to start podcasting on, and it was just under $50. There are a ton of podcasting hosting sites that you can use like Libsyn or Podbean. Just do a search and evaluate all the features you’re looking for and sign up!
20. Develop a System
Have a system in place that can be taught to others? Develop it by documenting your steps into a system! This is especially true if you’re providing step-by-step advice or a behind-the-scenes look into your own success.
People want to purchase business systems that run on near autopilot, foolproof status. They desire a fully documented, organized business system that gets predictable results no matter what phase of life they are in. In addition, your audience is probably going to want something in place that has proven processes, predictable revenue streams, and strong growth potential.
If you have a system in place that is well-documented, that is well-designed, hassle-free, and cash flowing, and have blogged about it in the past, you can use this material to sell your audience an entire system. The more turnkey, self-managing, self-improving system you develop, the greater value it is to your audience. Think of yourself as an architect. You are building something, designing it, and along the way, you can help others too, while making a profit. Systems are great ways to use your existing content and generating revenue. It’s all boxed up nice and neat for others to benefit from. Consider this as you’re evaluating your existing content and see if there’s a way to generate more income by developing a system.
21. Create Individual Lectures as Content Upgrades
I teach people via webinars and courses on social media, designing, and writing. Just this last year, I created some content upgrades where people who signed up to get some of my downloads from my resource library for free in the form of individual lectures. What I did was take snippets of subjects and offered webinars specifically for those subjects, and priced them accordingly. Instead of having to pay for an entire course worth $197, they were able to take a lesser cost lecture of something specific, and I used it as a content upgrade instead of launching it as a full-blown course.
Sometimes, some subjects that you may blog about just are not as in-depth as others, and these would be great to use as individual lectures. Make sure you define your call to action (CTA) to collect email addresses in the process.
22. Create an Infographic
Infographics are fantastic ways to repurpose your blog content because they are beautiful, vivid with information and shareable. They get your point across in a clean and succinct way and can drive major traffic to your website if you share it on Pinterest. If you want to keep things simple, using programs like Canva allow anyone to create an infographic relatively easily.
Infographics are a super way to convey data or break up an article into the highlighted talking points. Software applications like Piktochart and Visually also provide the means for non-designers to create their own infographic very quickly and easily without any programming experience.
Instructographics are like cousins to the infographics. They have a very similar look and feel but focus more on the how-to aspect. It’s a combination of instructions and graphics, and these work well when you’re trying to teach your audience. Pinterest is the perfect place for content like this because instructables are visual and actionable. Rake through your blog with a fine-tooth comb and find some how-to posts in your archives that would be great candidates to try an instructographic.
Infographics are hotter than slide decks right now. In fact, they’re liked and engaged with four times (4x) more than slides on Slideshare, and they’re shared three times (3x) more than any other content on social media platforms. They appeal to the visual aspects of our brains and don’t require too much of our increasingly-short attention spans.
Almost anything can be made into an infographic, but statistics and data-ridden articles work best for images like these. Keep the text short and succinct, and remember that it’s supposed to be visual, with not a lot of words.
Here are some basic tips for creating an infographic:
- Do enough research to ensure that all your facts are correct, and be sure to cite them on your infographic, as well, at the bottom as a footnote
- Develop a draft of the text of the infographic, breaking down the different sections with strong headers, and always proofread
- Email it to your favorite, friendly graphic designer or do it yourself, but take the time to think about what look you want for the information and how it represents your brand
Creating one is a lot easier and faster than most people realize, so if you’ve ever felt a bit daunted by the process of making one, just take a few minutes out of your day and try it out. Popular services to get started with in making your first infographic include Easel.ly, Piktochart, and Infogram. With the right kind of blog post serving as the basis for your infographic image, you can have a visually stunning infographic created in less than an hour.
23. Develop a Blog Series, Go In-Depth
Let’s say you have a big topic and there’s lots of moving pieces, recommendations, steps, instructions, and the like. If you need to take people from point A to point B in so much time or space, a blog series may be just the answer. Instead of one giant blog post, try re-purposing the post into segments or a daily blog series on the subject. Not only will you meet your daily blogging quota, but you’ll keep readers interested in what is going to be taught the following day.
A blog series is a great opportunity to go more in-depth with your topic so you can go from A to Z with each point or daily blog post.
24. Record Yourself Reading Your Post
Let’s face it. We’re all pretty busy, and gosh I’d personally love to read so much more during the day, but I just can’t multitask all the time with reading. Sometimes, it’s just better to listen to material and posts than it is to read them. Many people don’t feel like they have time to read blog posts a lot, but they’ll gladly listen to podcasts or SoundClouds while they go about their everyday business, especially if they’re at work, sitting at their desk. Capture that audience by offering an audio version of your blog posts, so they can still get the information you’re sharing without having to dedicate their eyes to the screen.
25. Ask for Feedback and Testimonials
Here’s an idea – repurpose your blog content with testimonials and feedback you’ve received. Let’s say you have an online course or even a book. Or maybe you’re a service professional. If you’ve been selling online you can use their feedback and create testimonials. Testimonials can be used on your sales page, within your blog posts or any advertising pieces you’ve created in order to establish trust and credibility. You can use emails, Facebook posts, messages, etc. as part of your content building.
If you don’t have anything like that yet but could get it, ask for testimonials! The worst anyone can say is “no” or just not respond.
26. Create a Giveaway
Let’s say you have something valuable that you’ve put together as a result of your re-purposing and content building. What you can do to generate more exposure and of course, more sales, is to create a giveaway and use the giveaway to bolster more attention and get more subscribers.
This works great if you have a personalized system or service you offer, a new book you’ve created (you can also use Amazon Giveaways or Goodreads Giveaways for this), or a new course. Or, if you’re ready to retire an older course or product, don’t let it go to waste. Shift focus and offer it as a giveaway instead of just letting it die. Repurpose your blog content into something of value someone else would appreciate!
27. Create a Bundle of Courses
When you’ve built up a few courses under your course offering you’ll have the opportunity to take a few of them and bundle them together. This results in a brand new product – a bundled offering – as opposed to making a whole new course. You’ll have a brand new product, and may even gain some great new sales results as a part of offering a bundle as a discounted offer. You’re re-purposing what you already have and creating a new product without much effort at all.
28. Develop a Transcription of Your Videos
Speechpad is a great software tool to use to take your videos and transfer all the content into written format. If you’re more inclined to speaking and find yourself doing more video than writing, then using Speechpad is my general recommendation to transfer your audio into written format. Just because it started on video and audio doesn’t mean it needs to stay there! Repurpose your blog content and turn it into a small eBook, a PDF download, or use it on your blog.
29. Make an eBook to Download
If you have eight or nine posts that are approximately 1000+ words in length each, covering different aspects of the same topic, you can easily repurpose your blog content into an ebook. You have a couple of options here. You can either keep the eBook on your own website in exchange for email addresses to build your list, or you can make a book and sell it online on Kobo, Smashwords or Kindle. The options really are endless here. All you need is your revised content, based on what you’ve already written, a fantastic cover, and your chosen medium to publish.
Word counts on blog posts these days have increased from what was a standard 300 words to 600, and now it’s around 1200 words for a full blog post. Longer blog posts that are detailed and provide assistance or insight into something your audience is interested in take time but they will capture their attention. Sometimes those same articles we create for a blog have the makings of a great eBook within them. I recommend using Scrivener to keep everything organized and polished.
30. Create an In-Depth Post and Link Back to Original
I could write an entire blog post on re-purposing blog content. I could write SEVERAL books on re-purposing content. And if you’re like me and have a topic that you’re passionate about, chances are you have a ton of blog posts that don’t even scratch the surface of what you’re able to do with the content you’ve written. Sometimes, a new post that goes much more in-depth is warranted, and this is your opportunity to take what you’ve got – perhaps a subject that needs to cover a lot of ground – and you can take it and break it down into something much more in-depth.
Be sure to reference your original post, and then provide a quick explanation of why you’re giving out more info.
31. Use the Post to Validate a Course Idea
Check your Google Analytics to figure out what your top posts and and what your audience is really interested in. Bloggers can use this method to identify if there’s enough interest in developing a course on the most popular topic. This is true when you have a compilation of posts that carry the same theme, and if your blog is dominating in that theme, you might be in a position to create a course.
How will you know if you have enough traffic to justify a course? You won’t. You’re just going to have to use your gut here on that decision process. But. Here’s the thing. You have a LOT of content already written, and can build your course off of that to have a new revenue stream. Brilliant!
32. Make an Introduction Post and Link Three Posts
Create an impressive introduction through a few different ways. One, make your content work for you and use the introduction to your blog post to encourage people to click through in your newsletter. Two, you can use your introduction blog post, like a “start here” spot on your website, and highlight three of your best blog posts. It’s a great way to give newcomers a sense of what you’re like and what they can expect from your. In this manner, you’re re-purposing your existing articles to “sell yourself” online with new visitors.
33. Do an Expert Roundup
Expert roundups are great for building community and sharing the knowledge of others. If you’ve interviewed more than one expert on a given topic, you can create a roundup of their interviews and bundle them together in a “best of __” package. Again, here you are taking the same topic of your old article, and asking a bunch of experts to answer a brief question about it. Then, publish their accumulated answers as a new post, linking to your old post in the new blog post.
34. Create a Surprise Discovery Post
Surprise discover posts are fun, and they can be done two different ways.
1) Set up a button on your website that sends the visitor to a random evergreen content blog post (surprise!)
2) If there’s new information related to an older, yet evergreen, post, then issue a “surprise” update worthy of using the surprise word. Or, this could be information that you’ve discovered that you didn’t know at the time, and perhaps your audience didn’t know the new information, either.
I’ve done some discovery posts before related to Facebook Ads and what I’ve found, and led people to my mini course where I can show them how to get targeted Facebook followers for pennies on the dollar. Surprise! Facebook Ads works! And you can do it cheaply for pennies on the dollar! Who knew!?
See? New surprise update, re-purposing the entire original post and adding the surprise update.
35. Develop a Q&A
Quora is often cited as a great source of content inspiration for bloggers and content writers, because it provides real user questions on a huge range of categories.
What’s the best way to use Quora? Find a question that sounds promising (ideally one with several up-votes, showing high demand), and use an existing blog post or snippets of it, provide detail with an answer, and then answer the question on Quora, while including a link to your more in-depth blog post answer. You’ll get traffic from those wanting a much more thorough answer than the snippet you provided on the Quora site, plus you’re establishing yourself as an authority on the subject and engaging with community members.
36. Fill the Curiosity Gap
Let’s say you have an older blog post but it’s still evergreen content. A great way to revive that post is to put out a questionnaire and refer back to the older post, but list some questions and ask your audience what they’d like to see you cover. This helps you identify what sort of curiosities and perhaps even challenges they might have. Chances are, you have the answers.
Open the floor or your questionnaire for write-in questions. Identify what they are curious about and you’ll have solutions ready and available for the next post on the subject. Repurpose content by referring, adding the questionnaire and then elaborating by answering the questions from your audience.
37. Identify Challenges, Offer Solutions
Think of all the blogs posts you’ve written about a subject. I’m sure you’ve probably identified a bunch of “do this, not that” type things. But what would happen if you did a post exclusive for “instead of this, do this” post based on what you’ve already written, and refer them back to some of your older posts?
Identifying challenges and offering solutions is a great way to help your readers grow to become better bloggers, writers, creatives, customers, buyers, suppliers, and so on. As bloggers and content providers we strive to make the people that follow us better. We’re there to help. So use what you already have and repurpose content to drive home some points to get everyone on the same page for things they might struggle with and what they should do for a solution.
38. Develop a “How To” Series
Ever struggle to come up with something new for your blog but have a bunch of other content? While it’s important to keep your blog posts fresh and timely, it’s okay to use existing content, and in this section, developing a “how-to” series is perfect. If you’re an expert at something, using your existing content with a how-to focus can be just what your audience craves from you, and now you can deliver.
When re-purposing your old content for new posts for a how-to, remember that you don’t need a lot of content. Avoid the temptation to write a 3,000-word blog post. Rather, focus on quality and keep the how-to’s nice and concise for better reading. Take everything you wrote on the topic and develop your how-to, giving your audience an inside look into some of your processes.
39. Focus on the Numbers with a Digits Post
Suppose you have a topic where your information is number-heavy. 60% here, 10,000 there, and so on. Would all that information pertaining to numbers be better presented as an infographic or a numeric listicle post? Consider re-purposing that long post with all the number data and convert it into something a bit more number-friendly.
Make the numbers big and focus on the numbers exclusively. Sometimes people respond better to data and digits in a succinct manner. Keep it short and simple. For example:
60% of Facebook Friends are on Twitter
10,000 Followers Gained
20K Total Follower Count
All the information above is related to the same article, but the figures somehow may have gotten buried in the written sense. Draw out the numbers and focus on a numbers-only post or image. Your readers will thank you for including more visuals in your posts and then you can use that image or images in your social media feed.
40. Free Email Courses & Challenges
Repurposed content from your blog can be split into several different opt-in incentives, like free email courses and challenges. I have around four courses and 20-some opt-in incentives, according to my site and my MailChimp account as of the date of this publication. I had a free re-purposing email course about a year ago and it was incredible. That’s how I initially got started with my email list. Collectively, my free course and free opt-ins alone have helped me attract nearly 50,000 new subscribers. Whoa!
The wonderful thing about email courses is that they are almost exactly like blog posts, only dripped into an inbox. The main difference is that you send them out via email (and usually over the span of a few days), with a drip feed using an email provider like MailChimp, rather than posting everything on your blog. Free email courses can be a fantastic place to mention and pitch your paid products, like other e-courses, as well.
41. Focus on Specificity
Suppose you’re a little guilty of vague-blogging. You’ve probably touched or hinted on a subject but really didn’t go in-depth. We’re all guilty of it from time to time, but here’s your chance to repurpose your blog content that might be bague with some specificity.
It’s time to get detailed and very specific. Tell your audience everything. Fill them in. Take that blog post from long ago and copy it into a new one, specifying to your audience that it’s from a ways back, but that you’re going to take some time to really dive in and focus solely on that subject or parts of it to give them more detail. Publish it, spin it onto social media, and you have brand new content that your audience will love you for even more than that vague post a while back.
42. Convert Transcripts into Written & Visual Content
Let’s suppose you have a course, and you recorded and documented the transcript. You suddenly realize, “hey, some of what I said is really awesome!” You can then convert some of that material into visual and written content for your blog and other social media marketing activities.
Or, you can use your podcast transcripts or even interview transcripts and convert your work into written and visual content that way, too. Whatever sort of transcripts you have, you can convert and repurpose your blog content into more stuff.
43. Do a Vizia
Vizias are really the new frontier online when it comes to creating video content. You can get major intel from your audience by embedding quizzes and find out what is important to them.
These are embedded quizzes in your videos that can add context and data into your customer list. You can make them incredibly fun and entertaining or you can use them to collect actual data that you can use and repurpose your blog content later for another project.
44. Recycle Your Tweets
For many people, this is a no-brainer, but if you’re not recycling your tweets on Twitter or at least looping your best ones with the most engagement, you’re missing an opportunity to repurpose the great tweets and content you already have.
I personally use Sendible for this, but there are other schedulers out there with a looping or recycling feature. Pick one where you will not be limited account-wise.
45. Install Click-to-Tweet & Re-Purpose Quotes
Click-to-Tweet is great for re-purposing anything you might want to quote. Take an interview, for example. Did the person you interviewed share something really great that you can quote them on? If so, call that out in the blog post and add the “Click to Tweet” link to promote social sharing. Better yet, add a click to tweet link to some of your own most quotable statements and tips; this will allow your readers to do the sharing for you provided it’s worth sharing, and extend your content’s reach.
46. Use BoardBooster to Loop Image-Heavy Posts
Do you have some blog posts that are especially image heavy? Make the most of your picture posts by re-purposing those images on Pinterest. One example could be a post detailing the best fonts to use in a given industry. Upload pins of the best fonts, or even create whole new board dedicated just to the greatest fonts (PS – I have one of the biggest non-brand font boards on Pinterest – you should check it out). Those pins can drive referral traffic to your blog post, especially if you have them in a sort of gallery, adding a new segment of traffic to your site!
Of course, fonts is just one example. There are a ton of visually-inspired posts that you could create that tend to be a little image-heavy. Use your imagination and then make sure to use BoardBooster to loop the posts so you continually get traffic to your website from Pinterest.
47. Post it on LinkedIn & LinkedIn Groups
I like LinkedIn and re-purposing my material for that platform because it’s considered the top sharing platform of all the social media platforms out there. It actually beats out Facebook (as of the date of publication). Do you know if your LinkedIn connections are reading your blog posts? You can get your content in front of them if you re-purpose your original blog post as a post on LinkedIn’s publishing platform. Simply navigate to your profile on LinkedIn, and click “Write a new post.” All of your published posts will appear at the top of your profile, above the Summary section.
48. Share it on Google+ and Include Personality
Many people, unless they’re spilling their drama all over Facebook and Google, are not aware that you can post personal statuses on Facebook up to 63,000+ characters long, and up to 100,000 characters on Google+. Astonishing, right? That is, approximately, between 1/9th and 1/5th of a full-length novel! While the effectiveness of these long posts on social media may vary, you still have the ability to share your entire post, or chunks of it, with your audience on these platforms. These are considered long-post items, and keep the individual on that particular social media platform. Given the nature of re-purposing, you won’t be able to have a lot of filler images or GIFs embedded in the post like you could a normal blog post. (I tend to use a lot of Giphys). So you can keep one picture, and the text portion of the blog post, and re-purpose it on social media instead of simply linking it to your blog.
When you post long to Google+, add some personality to the post and maybe describe your personal take on the subject. Go for impact. Add some color (written-wise) to the post so people get to know who you are and what you stand for online.
49. Quote Yourself
I love SumoMe, the app that helps you bolster your website. It has this thing where you can highlight parts of your website and quote yourself into snippets of social media. What you can do here is highlight content or qutoes that can be easily made into one-liners for Twitter, quote images and such. Quotes and statistics are great pieces of information to use for one-liners. Sometimes, you might be able to use a direct quote from your blog. In other circumstances, the quotes within your content will need to be re-worked. But any small bits of information can be churned into content for at least one social media marketing platform.
50. Create a Keynote Presentation
Similar to a webinar, but delivered live in front of an audience, use your presentation slides derived from your posts as the foundation of a new keynote presentation you can share at conferences, meetings, and events. This works great at Chamber of Commerce meetings, blogger meet-ups, community events where you’ve been asked to speak, as well as online group meetings where you give a presentation live to viewers.
Lately one of the trends is to have group online presentations and each person brings a certain expertise to the table. These are often strategic to help each person sell an online product, course, or a specific download – even a book! Used well, you can share your content in this format without having to put in that much more work to develop a new presentation. Just use the existing content you already have.
Whether you’re live in person or live online, you can use this re-purposing strategy to save time in preparation and be ready to go in a moment’s notice. Nice, right?!
51. Develop a Case Study from Client Success Stories
If you’ve had clients that you’ve worked with or coached, then you probably have some before & after stories of their transition. Ask yourself this question: have you worked with a client or customer that ideally represents the kind of transformation or improvement you are capable of achieving with others?
With your client or customer’s permission, develop a case study or whitepaper on that person or business, sharing specifically how they started with their business, what they did for income or activity, how you helped them grow and make achievements to better themselves or their business, and what their end results were. If you’re already collecting testimonials and data for your own business development purposes, why not use it to make a compelling piece of content that you can share with your audience? Of course, if you’re not doing that already, now is always a good time to start.
Planning upfront will go a long way to maximize the re-purposing value of your case studies. This is something that I did with some of my Pinterest and social media clients. I started collecting data and planning what kind of information I would want to see as a customer (sales conversion, web hits, subscriber stats, etc.) before I started doing the interviews. Start planning before you start interviewing and research to put the case study together. Obviously, done well, you can create multiple case studies from the same planning.
Now, the majority of the preparation work requires consent from the client being profiled in the case study. You could always do a case study privately, but I think the best, most reliable case studies have actual names and data attached to them. And keep in mind that you don’t want to have to keep going back to the client to ask for more permission to do more profiling so collect data from the get-go and get a blanket approval to use them in a case study. How much you want to do with the case study content will dictate how much developmental input you collect. Here are some things to ask the client for permission or commitment to do up-front, if they are willing to grant you permission to:
- Record their interviews, either video or audio-only, or arrange to do a scripted recording
- Share some of their internal metrics publicly with your audience
- Provide photos or your customer/clients and/or hero image showing the client using your product or service
- Get them to agree to let you use the content they’re giving you to create the case study (interviews, images, metrics) outside of the case study itself for marketing purposes
Some clients are more comfortable with sharing internal information and things such as this than others will be. The rule here is that it never hurts to ask for permission. It may even benefit your client and provide more exposure and links to their website, so perhaps use that information to your advantage. Use your knowledge and gut instincts of any specific client to gauge what you can ask for and what not to bother your client/customer about. If you want a more blanket approach, consider collecting this agreement and gaining permission from the start as an add-on document with your service or product agreement.
Once you start collecting all the information you’ll need for the case study, you’ll want to pull together a lot more than you can effectively use in just one case study, so that you can create small spin-offs of the one for identifying certain metrics. A typical case study interview with a client/customer should run from 30-60 minutes. You’ll never use the entire transcript raw, just bits and pieces of it that are relevant. Be sure not to throw away the rest of that content just because it didn’t make it into the case study you’re currently putting together, because you can always use it somewhere else for another purpose. Re-purposing at its finest!
Let’s make sure you start right from the get-go. To ensure you’re collecting all the information you need for the case study and its repurposing, standardize your interview process, here are some questions you’ll want to ask yourself.
- What are the ideal role(s) in the company you’ll want to have interviewed?
- What kind of background information and metrics do you want to have before you interview anyone on the client side?
- Develop a standard list of interview questions that you’ll use for each client.
- Which questions can you tweak to dig deeper into the client’s particular story, challenge or problem?
- What are the common success metrics you want to have? Followers? Sales? Traffic?
You’re going to want to take the same approach with all the metrics and images you collect from the client, and either request those upfront or as you go. As a social media manager, it was pretty easy for me to establish metrics for my clients, beginning and ending during my engagement with them, so I typically didn’t have to request for data. But not all customers and clients are the same, so you may have to ask. To help, give the client some guidance as to what sort of metrics and images will be helpful for the case study if you’re having to dig for information. This way, you can collect some standardized information you can curate from other case study participants to create new, re-purposed content.
Now, let’s focus a bit on the client. Be responsive and open to stats and photos your client wants to give you to use, and thank them for them. Your client may love you to pieces, but that’s probably not the only reason why they’re willing to have their business glorified on the internet. Your client/customer probably knows the case study is material they can use on their website and social media as well, and that may be part of their strategy.
It’s content marketing they don’t have to pay for, because YOU are doing all the work. They’re doing you a favor by participating in your case study, and you’re doing them a favor by producing a bunch of content about them they can use. So let them take advantage of the opportunity to share some of their data and visuals that reflect their own needs and what they want to prioritize. Remember – it’s good, current intelligence on what matters most to them, so let them choose strategically.
If you plan your case study with re-purposing in mind from the start, and collect the information you need to enable high-powered re-purposing, you should finish the collection process with a hefty chunk of content you can now use in countless ways, and I’ve curated a list below that will help you through that process.
Remember that case studies are awesome to use for content because they’re evergreen – they’ll never die but may just need some updates here and there. Whatever content you do have in the case studies you may have already done can be re-packaged and re-used in a multitude of different ways.
Here is my list of ways you can re-purpose a case study:
- Complete a long form case study (optional, but beneficial in developing more material later on)
- Comprise a short form case study, which can be modified into a blog post, Pinterest pin, newsletter article
- Create a slide deck version of case study
- Create a case study using just audio recording or video
- Rewrite the entire case study as an email series of posts for trade publications
- Go visual and present the journey described in the case study graphically, like in a timeline manner
- Use Flipboard – curate similar online case studies into Flipboard or another curating software online
- Create a long Pinterest post by curating all the sidebars into a single infographic or presentation
- Post data graphics created for your case studies into blog posts or white papers that support your services or products
- Optimize an “older” case study you’ve done for a newer audience or to take advantage of any SEO changes (new keywords or software that may be relevant to the case study)
- Chop the content up into small snackable social media bites (Pssst! You can use this method for unused case study content – go nuts!
Gain value from content collected for the case study, but not necessarily used in your content creation development process by doing the following:
- Convert headlines and sub-headers that you rejected into your go-to social media vault for promoting the case study
- Do some snippets of testimonials from client interviews that are relevant into other content (written, graphic, video or audio if you have it). These could be in hard copy brochures, slogans, taglines, magazines, white papers, landing pages, presentations, courses, flyers, webinars, etc.
- Use the case study as the basis of writing a press release with focus on a staggering (amazing, astonishing) success metric
- Draw some conclusions! Analyze data provided by multiple case study participants to generate some meta-data and help your audience see a pattern and draw some conclusions from multiple examples
- Curate data points, quotes, and graphics used in case studies into visual formats such as social media graphics or new slide deck presentations and share on LinkedIn (ruled one of the top sharing platforms for social media!) – this is great for your Pinterest platform
- Find the common themes among case study interviews that can be used strategically for new articles
- Curate your short form case studies into industry-segmented reports, and create a downloadable report to make available on your website
- Write a best practices white paper or “Top 10 Tips” cheat sheet, using the client/customer’s feedback, based on experiences and outcomes
- Create a decision tree graphic – what questions were asked by your customer/client that led them to choosing you?
- Use edited segments and snippets of audio and/or video content in a webinar or online live presentation
52. Create Personal Checklists
Do you have any checklists that you’ve created or use in your own personal business operations? Do you have some that would save people an immense amount of time or would improve on their quality of content and design? Think you have some you think your audience would like to see?
You can easily turn these checklists into branded lead magnets, free downloads, or even other blog posts that feature a free download or an explanation of the checklist(s) that you can share with your audience. This is one source of re-purposing that I absolutely love to do. This process re-purposes those lists you already have created and also gives your followers a sneak peek into the background or behind the curtain to reveal some of the processes that have made you successful.
Just as an example, I have a pre-publishing checklist, a re-purposing checklist, a checklist for publishing a blog post and where it needs to be posted or scheduled, and so on. These are all checklists I’ve shared with my own community have I’ve gotten a lot of positive feedback on them. If you want to download them, just do a quick search on my website at www.kerrielegend.com and you’ll find them on there pretty easily.
53. Develop a Focused Autoresponder Series
Let’s say you can expand on your existing post, but don’t want to take up your entire blog space to discuss the topic. You can set up an autoresponder series exclusively based on that particular post and expand on the points for however long you feel it’s appropriate. Make sure you have a separate list within your email list management system so you can measure signups and determine if the subject is worth developing into a course or another product.
The thing to watch for here is the number of signups, and developing an email responder that converts to other sales. Use the opportunity to pitch a related item or highlight another free download you have that leads to an email series you’ve already developed. This will give the subscribers a sense of greater value-add that they weren’t expecting. It’s like saying, “oh here, have another absolutely free”. It’s a wonderful thing to be able to give something you’ve already created and have it turn into a sale.
The focused autoresponder doesn’t have to be 30 days long or even 15 days long. It could be a 7-day series, but you’re going to want to evaluate how long it should be to give people what they perceived as valuable enough to sign up for it. Too short, and they won’t think it’s valuable. Too long, and they’ll probably think it’s way too much information. Avoid vague assistance or information in this series; use this opportunity to really shine and show the depth of knowledge you have. After all, they gave you their email address. Don’t abuse it and annoy them with vague info!
54. Take an Email Share and Use it as a Testimonial
Sometimes in business, or even as an author or designer, you’re going to get compliments. Some people choose to share these emails with their audience as a form of a testimonial or as advertising for their course or product.
With your sender’s permission, you can share a quotable testimonial from a client or customer showing how much they enjoyed working with you, what an amazing job you did for them, or how awesome you are at what you do! Bonus: when sharing the quote, link back to your praise or testimonial page on your website if you have one developed (PS – you should have one!)
I’ve personally used testimonials from my books, my courses and my clients to let people know I’m trustworthy, reliable, easy to work with, and put out a quality product. These emails really come in handy in creating re-purposed material that not only makes you feel good about how you spend your time helping people, designing, and creating, but also helps you sell more things from your website.
55. Do a Refresh and Update an Old Post
You’ve probably put a ton of effort and time into creating your content for your website and other platforms, especially any long-form content that you’ve written and curated. To get the most out of your efforts and time, breathe new life into your written and visual content that has performed well in the past. I’ve done this several times on KerrieLegend.com and some of my other websites that are more self-help and app-driven for writers and creative types. You can easily re-purpose the content by adding new examples or references, updating technology, software, apps, links, photos, images and more.
If you have a piece of content which features the best life hacks, apps, or tools, create a new piece of content with the latest information, or you can update your original post. It’s completely up to you. For example, a post on the top 10 strategies for a particular social media network can benefit from being published every few months as the features, requirements, rules, and algorithms change.
Here’s another example. Technology moves pretty fast and constantly improves and updates, and this is the case with websites, services, and products disappearing. It can happen as fast as new ones emerge to replace them. Revisiting your evergreen posts every month or two to check to make sure that the tips you’ve provided and content you’ve written is accurate and up-to-date not only will keep the articles on the cutting-edge, but will help to boost organic traffic to your website.
This is especially true if you run a digital marketing blog. You know how quickly information, techniques, links, names of software, versions, and algorithms change, which means that the recommendations you share must change or be updated, as well.
Here are some ways to update an old or even mildly outdated post:
- Fix outdated, re-named or incorrect information with the new material
- Add images/graphs/videos to the older posts with newer visuals of the updated technology
- Refresh examples with new ones, especially if the images of the topic have changed
- Make sure to include and updated old stats and facts with current stats and facts – check new data and reference it with a “as of the update of this post, dated __”
- Mention influencers and social media advocates who have become gurus or experts in the subject matter
- Use the opportunity to add a content upgrade to create more sales revenue
- Write a call to action or “CTA” to encourage either a sale or a signup
- Deep links matter – link to one or two other posts in your blog
- Take a moment to re-pin the post to your Pinterest profile
- Make sure to Instagram the new information to your account
In addition to hyperlinking to other blog posts you’ve written that readers may or may not click on, you can also use a “Read More” link (or you can say “Learn More” or something similar). You can put this link right under a paragraph that it is related to in order to take them to something deeper in context or a full-blown version of another post. You can do this in the middle of a post if it’s appropriate or keep it at the bottom of your post.
Here are a few things to do when you update an older post:
- Make sure your readers know you’ve updated the post (and send out an announcement to drive traffic back to it).
- Add a line at the top of the post to announce the update, such as “updated as of _ (date),” “2nd, 3rd, 4th edition,” “now with more _ something something blah blah blah!”.
- You can also make good use of social proof with “One of my most popular posts, now updated to include more blah blah blah…” You can also say something like “The Best of KerrieLegend.com, now with these updated posts featuring new apps to help you stay productive!” or something similar.
- If you use WordPress, then you’ll need to either update or schedule your new post. Suppose you’re updating and want the post to be marked as a more current date, then simply change the publish date to today’s date (very important) and then click “Update.” You might see the “Schedule” button instead of the “Update” button, then chances are you’ve started a new post or have updated the time
- If you’re choosing to just update the existing post you had, then use the exact same URL rather than create a new one (this preserves existing links as well). This will ensure that you don’t lose your ranking on Google or valuable images that you’ve created with the links and have to start it all over again.
56. Update Technology & Product Changes
Has technology changed since you last published a post that included some sort of feature or update? It may be time to revisit your recommendations and published posts to ensure you have the latest information possible. There’s nothing more annoying than visiting a site that has outdated information on a popular, high-ranking post. As a visitor, you’ll pull your hair out and probably won’t visit the site again.
Does a provider no longer offer a feature? This is a great way to update your old posts by checking in with products/apps you’ve recommended, and perhaps you’ll find some new ones to recommend, try and use in the process.
For re-purposing methods, you can update the existing posts, add more information and recommendations, and then update the post, send to your followers in a newsletter or even publish a new, updated Pinterest pin to give new life to the content. Make sure to add “updated on __ to include blah blah blah” to the post so viewers know how recent it is, despite being published possibly months ago before major updates were made to the referenced technology or app provider.
57. Provide Snippets of Content to Affiliates
A genius way to re-purpose your blog and other content is by taking a tiny snippet or a small excerpt of your material and turning that into a social media post. You can do this either visually or word-wise. Either way, you’re giving snippets of info and creating what could be hundreds of posts out of it.
The main idea here is to build your brand by adding value to your social media profiles with your snippets of helpful information, so linking to your blog post is completely optional. Do include an image wherever possible to make your posts really stand out.
Using your affiliates to spread the word is even more genius. Let your affiliates (who might be selling your materials and collecting a percentage of sales) know about your snippets (images, links, posts, etc.) so that they can include those items in their selling strategies. You can create banners, images posts and links this way much like ShareASale.com does with their merchants. It’s genius.
58. Repurpose with Your Own Glossary
Creating your own glossary of terminology used in your posts and material (even your books) is a clever way to re-purpose your material. You can take words that you’ve used in posts that may not be familiar to all of your audience, and visit www.wordsmyth.net to generate your own glossary. You can then post the glossary on your blog, add it as an insert or update to your existing posts, and also include it in your books if you publish them.
WordSmyth.net has a glossary maker that limits you to 12 words at a time, but it’s very simple, and you can choose which words you want to be included. Repeat the process several times to ensure you get all of the words you want included completed. You can even choose the level of difficulty, so to speak, of the definition. Advanced, Intermediate, Beginner’s dictionaries are available so whatever your blog’s reading level, you’ll find an appropriate dictionary to match your audience’s needs.
59. Develop a workbook
Alright, so here’s a confession. I like using workbooks, because I find them helpful for self-discovery and brainstorming my next big project (like this book!). But I do not enjoy creating them. Why? Because I find the process of reverse engineering like a shot of Novocaine to my brain. My brain goes numb.
But, you might be different, and probably very much are, and creating workbooks will not be a “thing” for you, and you might even flourish in creating them!
We all know the importance of growing an email list, because it’s something that can convert your dreams and creations into revenue. One of the most popular techniques for growing your list is to use content upgrades like free workbooks.
Are you looking for something to create that is quick, easy, and immensely popular? Worksheets and workbooks are the way to go, and you can use some of the material you’ve created to reverse engineer your material into thought-provoking questions. Believe it or not, you don’t need any fancy tools to create them. If you don’t have Adobe InDesign, Illustrator, or Photoshop, that’s not a problem! Thanks to Canva, you can easily make worksheets and workbooks for FREE (but expect to pay for the better images if you want them). Or, you can also use PowerPoint (shocker, I know!) and just change the format of the page. Brilliant, right?!
60. Make a Printable or DYI
Creating printables to give away to your visitors on your blog are a fun way to engage with your readers as well as provide value, and make them feel special. There are many ways to create printables. From Word to Photoshop and every piece of software in-between, you have a dozen options.
I’ve started creating mandala printables for my readers to color for my creative types that need a stress-relieving break. I have a ton of different mandala designs and creations that I’ve put together and now my readers look forward to getting them (or so they tell me!). While mine don’t necessarily match my blog post exactly, they do cater to my audience – the creative types. So even if you’re talking about something completely technical and/or mundane, you have some options. Find something that your audience has in common and cater to that design.
Remember that free printables are the gateway to additional email addresses to add to your email list.
61. Refer Related Posts & Update with New Life
Sometimes you’ll find that some of your older content may not be as accurate as it once was. In this case, you can re-purpose what you already have, refer back to your original post, and update it with newer information. One way to keep this organized is to create a Dropbox folder with the articles you may label as needing updating later on, especially if it’s statistics-heavy or data-inclined.
Modifying old content in this way can be a somewhat straightforward process. You should be able to re-purpose the majority of the content and only change a few details to get the entire article updated. When you publish the newer post, you can add a quick note at the beginning or end to let readers know about where the post originated.
One method for refreshing old posts can be using some neat uses of imagery and headline rewrites. You can check out Unsplash or Flickr Creative Commons for beautiful and legal images. Remember to rename the image to something that is SEO friendly, put a title at the top of the image, and that’ll make it Twitter friendly. Add spaces, some bolding or italics, or headings to make your post more readable. Make sure you keep your new title Google-able.
62. Group Some Podcasts Together
If you’re into podcasting and have started podcasting your blog, then you’re in a position to do a few things re-purposing-wise. This is a great opportunity to group some of your podcasts together and put a new post, highlighting your 1) best podcasts, 2) podcasts based on a subject or 3) podcasts that are the favorites of your followers. You could bunch them together as your flagship group, put some together that are more sales-oriented that push your products more, or even bunch together some that are entirely freebie-loaded.
Whatever you choose, you’re electing to re-purpose them into new content – new posts that feature your work that is already completed. Easy, right?!
63. Create Tip Images
I love tip images! If you have tips that you’ve created within your blog posts, be sure to create some images with your tips as quotes on them. You can make these for a variety of different platforms, including Reddit, Pinterest, Facebook, Twitter, Instagram, and many more.
Tip images are incredibly viral, and it doesn’t take long at all to create them. A great product to use (and it’s free) to put these together and stay consistent with your branding is to use AdobeSpark. You can do this from your phone while you’re waiting for appointments and such. It doesn’t have to be hard! Create some with your best quotes and tips and you’ll be amazed at the amount of engagement you’ll get. AdobeSpark will also put the image in the right format for you so you don’t have to worry about your stuff getting cropped poorly on social media.
64. Make a Slideshare Presentation
Take your blog or article’s outline or bullet points, divide them into pages, add images and create a SlideShare. To make things even easier, take a webinar or presentation you developed in PowerPoint and turn it into a SlideShare (super fast!)
While you may use very few words on slides for a live presentation, if you want the best results, use an appropriate amount of text (make sure it’s still readable) in SlideShare presentations, since you won’t be there to explain the purpose of the slide. The presentation should stand on its own without you being there to present it.
Post your presentation to the online communities that are dedicated to share information via slide-shows, such as SlideShare or SlideBoom. Keep in mind, many of these communities often have rules surrounding the use of links within the presentation, so check and make sure your presentation is in compliance with their rules and guidelines.
65. Create a Framework Graphic
Framework graphics can be created using some of your favorite graphic design software applications, and for a multitude of purposes. From romance novels to step-by-step instructions, these types of graphics help provide segmentation of data, and cater to the more visual learners among us.
So take your written material, and break it down into segmented pieces that help visual people understand graphically what you’re trying to convey. Framework graphics vary from timeline structures to pie-grams, stepping ladders, brainclouds, process pieces, and more. Pick and choose what shapes best reflect your blog post and you’ll be able to put your information together in a different format.
66. Make Another Blog Post with a New Spin
High-quality content blog posts can spin off more high-quality material, and the audience can benefit from both – yay! One of the prime examples of this is converting a listicle (a list article) into a series of individual snippets of content, or even separate posts on their own.
To do this, take a list post that you’ve created and then break out each point on the list into a post of its own. This gives you the opportunity to expand a great deal on different aspects of the original article, to give things more detail and add background information, tutorials, more images, and examples.
I tend to write some very list-oriented posts on KerrieLegend.com, and even though not all of them would work for this method, there are a few we could consider. Here are the pretend stories:
- What Your Pinterest Pins Should Say About Your Product
- How to Design Pins that Pinterest Audiences Crave
- Find Your Best Time to Pin on Pinterest
- The One-Month Content Strategy for Incredible Pinterest Engagement
- How to Optimize Recent Pinterest Updates for the Greatest Effect
- The Key to Growing Interaction on Your Pinterest Profile
- The Ultimate Guide to Pinterest Analytics
The reverse of the numbered list idea is also true. You can take a group of five to seven posts that are related and compile them into a single summary post. Repurpose your blog content easily this way. Especially for blogs that write quicker or even shorter articles, this can be a great opportunity to easily create a fully comprehensive piece of content.
67. Develop a Syndication
Content syndication networks (Outbrain, NewsCred.com, SteadyContent.com) allow you to get your blog posts in front of people who are reading other related blog posts. Your posts would come up as a suggested reading on another site’s network. All you have to do is pay a little money (usually you pay per click), and your posts will be suggested as “Recommended Reading” or “Related Posts” on other blogs. These links will usually not count toward SEO, but they will drive traffic to your site.
68. Create an Opportunity for Guest Posts
Re-purpose your content by finding an opportunity to guest post on someone else’s blog. Guest posting allows both bloggers or site owners to find a new use for content and get your brands in front of different or larger audiences. If you’re able to get more high-quality backlinks from your guest blog posts, you can benefit greatly from enriched SEO and elevated website traffic.
Approach influencers and advocates in your blogging niche, and ask them for the opportunity to guest post on their blog – chances are they’ll jump at the opportunity. Since you already own the copyright to your original post you put on your own site, there’s nothing wrong with re-purposing this content for their blog, and even tailoring it to their own audience. Give your blogging host something extra – avoid complications with SEO and extend your blog post’s content and add additional value. You can easily do this by discussing your host and how you’ve worked together, how you have benefited each other, or maybe even crediting your host with some inspiration. Flattery is a wonderful thing!
69. Create a List of Key Points & Separate Posts
When you’re writing a blog post chances are you are writing from an outline (either on paper or in your head), and you’ve probably created some key points to share. You can easily take those key points and expand on them by creating separate posts and go into detail. It’s pretty easy to do on just about any subject, and will create even more depth to your blog and users love a TON of detail. Use links back and forth between the articles to give you users more optional information if they want it.
70. Write a Book (Paperback or eBook)
Is your blog post so incredibly rich and filled with dimension that you could expand it into an actual book? Repurpose your blog content into a book. Perhaps your post was more like a tutorial or training article that walks the reader through a process that you could turn into a workbook. Creating a paperback book over an ebook may be a better choice. Thanks to Amazon’s paperback self-publishing platform, Createspace, you can now create one at literally zero upfront cost.
I have published several books myself, and have created spin-offs in various subjects, along with my fiction titles. I do enjoy writing as a nonfiction writer, though, and find it rewarding to hear about people benefiting from my words on paper. As long as the book has over 25 pages, it qualifies for paperback status. Publishing on KDP (Kindle Direct Publishing) is just as easy and you could have it uploaded within a matter of hours.
If you’re in the position, meaning having a ton of blog posts that discuss a themed topic, you can create a full-blown book (paperback and eBook version) to sell online on Amazon and Barnes & Noble, and market it accordingly. If you’re wondering if you can actually make money from books, the answer is you can. I pay my mortgage and all my utility bills with my royalty income now. It took a few months to get to that point, but with strategic marketing you can do it as well. I believe everyone has something to share and teach the world from their own experiences, and encourage you to take your own words and re-purpose them for the benefit of others in the form of a book!
So there’s your list – I’m pretty sure I could call it the “ultimate list” but I think the word “ultimate” is overused to death. So let’s just call this the 70 Ways to Repurpose Your Blog Content post and make sure you either print it or save it in your browser should you ever get stuck with writing and need a little bit of inspiration.
Here you go. Now that you’ve learned all the different ways you can repurpose your blog content, it’s time to get to work!
Happy creating, my friends!
Want to know more about saving time, blogging and making money from your blog and writing activities? Consider taking the Pinterest course.