If you’re having trouble relating to your audience and establishing an emotional connection with them, and finding yourself questioning how much personal or revealing information you’re sharing, you have a storytelling and relatability issue on your hands.
You’ve written what you think is an excellent post about your niche topic and have all kinds of tips and how-to’s. You send out an email to your readers, or include it in your favorite email sequence series.
Low open rates are a hot topic for a lot of marketing gurus and experts. But they all say the same things as the reason for why that’s happening.
Newsflash. Your low open rate problem is not anything they tend to blame it on. It’s not your domain reputation or quality, the service you’re using, or the age of your email list. It’s just not. Sorry, nope.
It’s infuriating, I know. To work so hard on something, put in all the marketing time for your social media pieces, craft a clever email announcing your new launch or product / service, only to get crickets. If you’re not getting sales from your emails, or wish you had MORE sales from your email marketing campaigns, then this is the post for you to read.
How do you go about fixing a situation where these people continue to harvest everything you offer free for a high value return, but never buy or invest in your work? On the same token, how you keep competitors and their VAs from lurking around and copying every step or strategy you undertake?
Are your new subscribers downloading and dashing off? Download dashers are people who unsubscribe immediately after getting something for free, either by intent on doing
If you have the challenge of a shrinking email list, you actually have two (2) problems happening at the same time. Which is not good, but the good news is, it’s fixable.