When I start working with a client to get a strategy in place, sometimes the question arises – how many website visitors do I need to make, say, $100,000? It’s a lofty goal for some starting out. How many site visitors to make money is often a question posed when looking at investment in ads, SEO, and other website when we break it down by the numbers, you’ll see you have some variables to work with to make a goal such this actually work for you.
How many site visitors to make money? Knowing how much a website owner wants to make helps me to understand where they want to be, why they want to be there, and what the options are to get that goal accomplished. So if you have a price on a product or service that can be adjusted, obviously, this effects the formula with how many website visitors you need.
Website Visitors Scenario
Let’s start with a $10 product. We know already that only approximately 1% of web traffic will convert into a sale according to historical standards. So if we were to extrapolate this into website visitors we know we’d need 1,000,000 visitors (10000 sales * $10 per sale = $100,000).
But let’s say you up the price tag at $100. Then you’d need 100,000 visitors. A lot of stuff these days is priced at a healthy $197 – so let’s say you have that going for you with an amazing product. You’d need just over 50,000 visitors. Seems much more attainable at this price tag and website traffic level… right? So now that we’ve answered the question of ‘how many visitors do I need to make money on my website’ we can now move on to website conversion – capturing as many sales as possible.
So it’s quite possible to get to that goal and develop a seriously jaw-dropping profit from your blog – the question is… where does that traffic come from and can you get it to convert? Check out the other articles on the blog on website conversion.
Also published on Medium.