So you want to grow your email list, and you want to give your readers and opt-in freebie, but how do you make sure that it’s relevant, of high-value, solves a challenge, and attracts the kind of subscribers you want? Many people call these lead magnets, so I’ll show you how to create a lead magnet, including the recommended software and resources to use to craft the perfect document.
Sometimes you have to reverse engineer what should go into your opt-in freebie. What’s the challenge? What are you hoping to solve?
Is your opt-in a solid asset to your blog? How can you be sure?
Should you use Canva or InDesign, or something else? You might surprised about the pros and cons of using each. I’ll give you the ins and out of each, and how to select the right software for your project.
Go. Beyond. 1-Page. Opt-ins.
So below is a workbook checklist I created to help you maneuver through the process of creating and launching an opt-in freebie so that you nail this effort with your reader audience every single time. Think of it as a cheat sheet and a map of how you’re going to go from your opt-in freebie to your end product you’d like them to invest in. I hope you enjoy it!
If you’d like, you can also sign up for my email marketing resource library.
Also published on Medium.