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Create Your Lead Magnet

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How to Create a Valuable and Relevant Opt-In Freebie

Learn how to create a valuable and relevant opt-in freebie so you can grow your email list! Download my free opt-in freebie checklist!

pst! – I do not accept money for my editorial content or posts. All opinions are my own and are not influenced by third parties. This post may contain affiliate links that at no additional cost to you, I may earn a small commission. This helps keep the blog running!

Opt-in freebie, opt-in freebie checklist

So you want to grow your email list, and you want to give your readers and opt-in freebie, but how do you make sure that it’s relevant, of high-value, solves a challenge, and attracts the kind of subscribers you want? Many people call these lead magnets, so I’ll show you how to create a lead magnet, including the recommended software and resources to use to craft the perfect document.

Sometimes you have to reverse engineer what should go into your opt-in freebie. What’s the challenge? What are you hoping to solve?

Is your opt-in a solid asset to your blog? How can you be sure?

Should you use Canva or InDesign, or something else? You might surprised about the pros and cons of using each. I’ll give you the ins and out of each, and how to select the right software for your project.

Go. Beyond. 1-Page. Opt-ins.

So below is a workbook checklist I created to help you maneuver through the process of creating and launching an opt-in freebie so that you nail this effort with your reader audience every single time. Think of it as a cheat sheet and a map of how you’re going to go from your opt-in freebie to your end product you’d like them to invest in. I hope you enjoy it!

If you’d like, you can also sign up for my email marketing resource library.

Create Your Lead Magnet.

Download my workbook and checklist guide to craft your next perfect lead magnet.

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Also published on Medium.

create your lead magnet

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lead magnets?

Hey, I’m Kerrie Legend. I’m determined to help you master the art of creating lead magnets.

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About Kerrie Legend

She is a writer, graphic designer, and Pinterest nerd. BFA in Graphic Design, a BS in Marketing, and minored in computer science, Spanish, and Business Administration. Classical pianist. Prolific and bestselling author of Pinterest Marketing, and boundary-pushing template creator. Goat wrangler and mommy to six adorable boys.

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