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How to Write Emotion-Based Hooks

Learn How to Write Emotional Hooks

How would your business journey improve if you could write hooks that draw your reader in seemingly effortlessly? What kind of emotion hooks are necessary to draw your reader in?

Wish you could write with more confidence and with enhanced efficiency?

If you’re spending a LOT of time drafting up blog posts, trying to figure out what to say, or wish you had content that was practically impossible to copy by others, tune in.

The goal of a writer is to submerse the reader into a feeling of connection and emotion; to engage them. Sink them into feeling things. Without engagement (the feeling of connection), the reader may not progress forward. 

Hooks, Lines & Thinkers

One of the best ways to hook a reader into your content is to use an emotion they identify with. Emotions like frustration, nervousness, awful, feeling not good enough, surprised, brave, passionate, etc. are all feelings we share in common.

From time to time, your reader might experience some emotions more frequently than others, often related to specific aspects of your writing niche.

This is one of those times where putting yourself in the shoes of your reader pays off. What might they be feeling? Consider this – what words, emotions, and perspectives might capture their attention?

And, what is emotion-evoking enough to keep them reading more?

Do your eyes ever scan the page and find interesting words that stand out that make you want to read more? That’s bait. The hook happens only when you process that information and experience emotion.

Hooks, Lines & Thinkers

Using Bait and Hooks to Reel in Your Reader

The first goal is to use bait, and then attach emotion to the hook, the first sentence of your body of writing. Then, you must write the sentence or paragraph in such a way that allows the reader to process that information, and experience emotion.

You’ve probably experienced bait before with amazing writers who have a certain propensity with words. And, also, you’re smart enough to know there’s a big difference between feeling “good” and feeling “relieved”. Identify the most accurate emotion to attach to the hook,

Force them to pause, reflect, think about your hook.

But is there a right and wrong way to use emotions? Yes.

Keeping questions open-ended, for one, is essential. Asking yes/no questions will shut down your hook and finalize the thought process of your reader. There are a lot more specific tips that I’ve included in a guidebook I wrote specifically to help bloggers and content creators with the art and science of writing hooks.

Wish your writing had the ability to hook readers in from the first line? Use Emotion Hooks.

Or retain the short attention span of scanner readers?

What if your words somehow lifted off the page, causing pause, contemplation, and reflection?

That’s exactly what powerful hooks will do for your writing. The Hooks, Lines & Thinkers Guidebook is a 200+ page workbook and guide that explains 26 different types of hooks, how to use them, with 12 examples and formulas for each one, including emotion hooks. Use the formulas and examples to practice in the spaces provided to create hooks related to your own writing topic niche. A printable workbook and guide to help you create effective hooks to improve your writing and ask beautiful questions of your audience. Challenge yourself, and impress your reader with thoughtful hooks!
  • 300+ hook examples and formulas to help you fill-in the blanks as well as freestyle your own original hooks using the examples!
  • 26 different hook styles and types
  • 200+ pages in PDF file format

The guidebook has a world of information specific to writing effective hooks. But for today, knowing the power that emotion can have with your reader is an important first step.

Emotion Hooks Writing Examples

As you’re writing the first lines of a paragraph, a blog article, or a social media post, try using emotion hooks first.

I’ve included 5 examples using emotion below. But remember, Hooks, Line Thinkers has over 300 hook examples and formulas where you can fill-in-the-blanks to start mastering this art.

  • Insignificant – “If you thought your words are meaningless or are feeling insignificant, read this.”
  • Busy – “We’re all busy… but here’s how to figure out if your being busy is getting you further.”
  • Threatened – “If you are worried about income or had it threatened last year, follow these steps.”
  • Surprised – “Surprised you made sales? Here’s how to repeat the success time and time again.”
  • Uncontrollable – “Time management can be uncontrollable at times. This is how you can get control of your day again.”

Notice how each of the emotion hooks use a single emotion that taps into what the reader might be feeling related to that topic. There are a plethora of emotions that you could use which may describe your reader’s emotions at any given state, phase, or duration of time. Which ones relate to your brand?

Ready for an exercise? Take one emotion, and brainstorm all of the ways in which your reader may resonate with that emotion related to your business. In the process, you’ll create a ton of content ideas for your blog or eBook content.

Conclusion on Emotion Hooks

Writing hooks, telling stories, and finding common ground with your reader are skills that you’ll develop over time. But they don’t happen overnight, or by mimicking other writers. If you long to find your own brand voice or unique perspective, understanding the formulas and basics of hooks, storytelling, etc. are essential.

They require practice. And time. But your investment will be worthwhile.

If this is a skill you’d like to master to become an intriguing writer who has a unique way to connect with your audience, spend at least 30 minutes a day working on your craft. Identify the emotions relevant with your topic and your audience, and start writing hooks that relate to the solutions you help them find!

pst! – I do not accept money for my editorial content or posts. All opinions are my own and are not influenced by third parties. This post may contain affiliate links that at no additional cost to you, I may earn a small commission. This helps keep the blog running!

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