Keep the number of lifestyle boards in check.
Pinterest lifestyle boards are super pretty. You don’t need to create a ton of lifestyle boards on Pinterest or follow a ton of them, either. Everything in moderation. If you’re not blogging about lifestyle options and solutions, then lifestyle may not exactly be relevant to your audience, even though it seems they may be popular. The goal is to have a dedicated following of people who love seeing and reading about your pins, and re-pinning them. It’s better to have relevancy and a high-performing niche than it is to have lifestyle boards that are popular.
I only have a few lifestyle-oriented boards between our 5 Pinterest accounts for our brands. We see the value in having some of them, particularly for every day product suggestions and how they tie into our audience’s preferences and desires, but we make an effort not to make them a huge focus for our accounts. And you’ll want to have the same mindset and attitude toward your own Pinterest account, as well.
Flooding your Pinterest account with content that doesn’t exactly draw traffic to your website serves no real purpose. Lifestyle pins have a tendency not to inform or educate, but can help you establish a certain theme or esthetic.
Your main focus should be your own brand, not a ton of Pinterest lifestyle boards that are merely pretty to look at. You’re going to want to pin your own content mostly to your top ten boards, and then sprinkle in content from others. Focus on fresh pins; pins that are new to Pinterest, new ideas, concepts, and recently-published pins.
