Full descriptions in your pins is best. You’re allotted about 500 characters for your Pinterest pin descriptions. Use all of the available space given to you. Pinners will only see a short preview, so be sure to wow them with the first sentence, followed with some hashtags. Below you’ll also learn about a thing called ‘keyword stuffing’, something you’ll want to avoid doing as you learn how to write pin descriptions. Don’t worry – the Smart Feed and search engine will read your whole description; not just your preview.
Where a lot of business Pinterest account pinners make a mistake with Pinterest pin descriptions is not using full sentences, and just stuffing the field with a ton of keywords, also known as keyword stuffing. If you do this, you’re doing your reader a disservice. Readers, or your Pinterest audience, will want to read coherent sentences attached to your pin.
There’s an art to writing pin descriptions. You have to balance working in a lot of applicable keywords (because I know if you’re intensely interested in succeeding in Pinterest marketing that you’ve established a whole ton of keywords) into coherent sentences, without sounding like you’re keyword-stuffing.
Your Pinterest pin description will be limited in character length, so be sure to use great phrases and full sentences, preferably. And try not to overwhelm your users with a ton of hashtags. Stick to 3-6 Pinterest hashtags at most. Having a great description is much more important than how many hashtags you use.
Writing descriptions for Pinterest takes some time to master to come naturally; take the time to practice! With practice, your writing skills will improve and you’ll be able to properly label your pins with ease and confidence. I know you’ll have fun doing this exercise and feel good about mastering this skill!