Telling Stories in Your Email Sequences

If you're having trouble relating to your audience and establishing an emotional connection with them, and finding yourself questioning how much personal or revealing information you're sharing, you have a storytelling and relatability issue on your hands.

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Low Open Rate for Email Marketing

Low open rates are a hot topic for a lot of marketing gurus and experts. But they all say the same things as the reason for why that's happening. Newsflash. Your low open rate problem is not anything they tend to blame it on. It's not your domain reputation or...

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Not Getting Sales from Emails

It's infuriating, I know. To work so hard on something, put in all the marketing time for your social media pieces, craft a clever email announcing your new launch or product / service, only to get crickets. If you're not getting sales from your emails, or wish you had MORE...

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Followers Download All the Freebies but Never Buy

How do you go about fixing a situation where these people continue to harvest everything you offer free for a high value return, but never buy or invest in your work? On the same token, how you keep competitors and their VAs from lurking around and copying every step or...

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Email Subscribers Unsubscribe After Receiving Freebie

Are your new subscribers downloading and dashing off? Download dashers are people who unsubscribe immediately after getting something for free, either by intent on doing so before they even sign up for your email list, or by non-intent by being displeased with something they experienced in the process of starting...

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The Story Your Email List Tells

Your email list tells its own story. Are you listening to its tale? Over time, your email list will have some challenges. Whether it’s email list growth, conversion, subscribers who never click your links, subscribers who lose interest, low open rates, or even subscribers who download everything you offer for...

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Flodesk Checkouts – a Hit or Miss?

If you’re using Flodesk for your email marketing endeavors, you may have noticed or been included in the Beta version of “Checkouts” by Flodesk. Flodesk created the ability to have customers from your email list go to a landing page system they created to check out. This also means you...

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10 Stories to Share for Product Launch

Oliver worked so hard on his new digital product, and now he’s ready to launch. And hopefully, change the lives of his readers with his new creation. But Oliver needs to make some income from this new solution, and hopefully his audience will see value in his efforts and hard...

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Bye, Etsy: Why I Closed My Etsy Shop

Etsy's relationship with sellers has continued to go downhill. Here's why I closed my shop after five successful years, and why I think Etsy is only good for new, yet-to-be-established brands.

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How to Write Emotion-Based Hooks

If you're spending a LOT of time drafting up blog posts, trying to figure out what to say, or wish you had content that was practically impossible to copy by others, tune in.

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