We all make mistakes.
And I’ve made a few big ones along the way, so I’m going to be completely transparent and tell you all about what I did and what I wish I had done differently.
I started building my email list for KerrieLegend.com back in February 2017. I put out my first initial course called “100+ Ways to Re-Purpose Your Content”. It really took off, and I grew my email list substantially to 40k+ just by being present on Pinterest with my course. Since then, my email list has grown another 20k or so with a combination of both authors and bloggers being my target market.
(Updated 2/10/20 – email list is now at 100+k and growing.)
Now, you’re probably saying, “60k. That’s a big list, Kerrie. Doesn’t really sound like you actually did anything wrong.” Oh, but I did. Let’s examine for a moment what I did wrong so you can do it right – from the start!
When people signed up for my list in the beginning, I wasn’t segmenting my email list. I have an audience of both bloggers as well as authors, and I wish I had allowed my audience to separate themselves into either an Author or Blogger category. What I did right, though, was add tracking features so I knew where my signups were coming from; just not what classification of person they were. So going forward, this is going to be something I’ll focus on asking my signups as they come in. Lesson learned: I don’t care how “small” you think you are – something you write or offer could really take off like it did for me and you could have a ton of data that is mixed together. It’s not the end of the world, it just could have been done better.
>So those were my three biggest mistakes as I grew my email list. You can learn from my own mistakes so you don’t repeat them yourself. It’s not necessarily costly mistakes that I’ve made; it’s lost opportunity, which to me is costly from a time to earnings perspective.
I encourage you to look into some of these things and evaluate your own setup. If you’re missing 1, 2 or even 3 of these things (segmentation, software, sales funnel), come talk to me and see how I can help. Or, you can try to DIY it, too. As long as it all gets done and is done well (high quality, value-add), that’s all that matters, really.
Take care, my friends!
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