Lack of storytelling and know, like & trust
One of the core concepts I teach in Storytelling for Creatives is that your reader needs to be the hero or be able to see themselves as the hero in each and every story you share. They need to be emotionally vested in your content, feel emotion, or they’re going to experience one thing in particular: apathy.
If you’re having trouble relating to your audience and establishing an emotional connection with them, and finding yourself questioning how much personal or revealing information you’re sharing, you have a storytelling and relatability issue on your hands.
The Power of a Story
Stories are powerful tools to educate, enlighten, and help people see our point of view. Using storytelling in your email sequences can be the difference of growing a loyal following who looks forward to reading your emails and the kind of list that shrinks with unenthusiastic action over time.
If storytelling hasn’t been your focus with your emails, and if you’re not leading with a story, The Story Your Email List Tells will be a solid start to get introduced to better storytelling and getting people to know, like, and trust you through the power of storytelling.
One of the things I noticed in 2021 was that whenever I added a story into my emails, I had better retention, especially if a cliffhanger was added. I started experimenting with stories, both long and short. Overall, at the end of the day, the end results have been transformational. Adding stories works. And with The Story Your Email List Tells, I introduce you to what you need to know and fix with your emails to properly connect with your audience.
Know, Like & Trust
Anytime someone talks about know, like & trust, what they’re really talking about is creating an emotional connection with an audience. Your audience has to know you well enough – the genius element of obtaining knowledge and information, like you – finding joy in what you do, and trust you – removing a sense of anxiety, fear, and anger over past experiences they’ve had; even moments of apathy with other creators or experts.
They have to be able to see the good intentions you have behind the screen they see online. Using your email sequences and email marketing efforts to establish all three takes a bit of talent and know-how. And for each person, the approach or method of allowing that audience to know, like and trust you may be different. But the recommendations I make in The Story Your Email List Tells are universal, and can apply to your unique niche and brand, as well.
Things to Know About Know Like & Trust and Storytelling in Emails
So what’s at the heart of this issue? Why are your subscribers not engaging or interacting with your emails and following through with what you’re asking them to?
Let me tell you some common things experts often point out, and I’ll tell you the quickie version of why it’s not the problem:
- You will always have something in common with your audience. Finding commonalities is not your issue.
- You could still tell random stories and connect with your audience, even if that makes the flow of your email sequences choppy. Random storytelling is not the crux of this issue.
- I’ve seen influencers share way too much information about themselves, and they’ll still have a relatable audience following them; that’s not the issue, either.
- Not addressing what they’re interested in is not the sole issue, either. Introducing side topics can still capture the interest of your reader or enlighten them on something new. It’s not the sole focus of your problem.
So what is, exactly? You have a mirroring problem – a failure to understand your reader for who they are, what their struggles are, and constantly pitching yourself as the hero who is going to swoop in to save the day. Don’t do this! They can’t see themselves as the hero of their own story. And when you rob your reader of that opportunity, you will lose their attention, their respect, and any kind of inspiration you hoped to instill them with.
There’s a definitive way to fix this problem, and establish like, know, and trust rather quickly with various series of emails. Want the fix? Pick up your copy of The Story Your Email List Tells.
This is a 160+ page interactive guidebook that walks you through specific email list challenges and provides 10 solutions/activities to work on for each situation. Plus, you’ll learn metrics you can work on and what to look for, how to encourage more sales from those lurking & downloading, but never buying, and how to set up workflows that combat inactivity, low open rates, download dashers, and more. And finally, you’ll learn an easy to implement system to get your funnels organized, and create a smooth transition from one to the next.
10 challenges with tactical & strategic solutions for the creative email list marketer. A 100+ page interactive guidebook to help guide you through 10 different email list challenges, including:
- Not enough subscribers (list isn’t big enough – I need list-building help)
- List never grows and shrinks with every email (list growth doesn’t outweigh unsubscribe rate)
- Unsubscribe right after freebie (download and dashers)
- Downloads all freebies and resources but never buys (lurking but never investing)
- No sales from emails (no one is buying)
- Low open rate (are my emails boring or lack value?)
- Low email to blog rate in nurturing sequence (no one reads all my helpful tips and added value content)
- My email sequences are all out of whack and unorganized
- I’m not telling any stories in my emails (not relating to my audience)
- I’m not selling unless I’m emailing (need help with nurturing and nudging)
Inside you’ll receive activities, tactical solutions, and a larger strategy to make your email list building and management effective and easy.
- What the problem seems to be (the cliche response) versus what the problem actually is
- Tactical steps to improve each scenario
- Strategies to implement that will align your brand with a bigger picture result
- Metrics to shoot for at various stages (beginner, advanced, intermediate)
- Goals (both long- and short-term) to work on each month
- My own story with each challenge and what I did to correct them (a behind-the-scenes look at my funnels, stats, and more)
- Workflows to set up to conquer download dashers and set up rewards-based system to give favor to your most loyal readers
- What to check in diagnosing any of these challenges
- How to test and measure results
- Quick fixes (for the short-term results) and long-term solutions (for achieving those big dreams of yours)
- Other thoughts and suggestions I’ve given clients I’ve worked with and implemented myself that have been helpful
Ready to finally solve your email list growth challenges once and for all? Download the guidebook today!