No one reads all your helpful tips and added value content!
You’ve written what you think is an excellent post about your niche topic and have all kinds of tips and how-to’s. You send out an email to your readers, or include it in your favorite email sequence series.
Your readers are opening up the email, but they’re not clicking through.
A few questions come to mind when you start thinking about all the reasons people may not be clicking through to your website or landing pages; even your products. Why aren’t you converting traffic from your emails to your website? Why are your readers not clicking through? How do you convince your readers that clicking through will 1) open up opportunities 2) educate 3) entertain 4) inspire 5) solve challenges 6) helps them with their goals 7) serves their needs or 8) fulfills their wants?
So many bloggers and entrepreneurs think nurturing funnels were solely meant to be filler content between launches and satisfy their need for education and reading. They’ll put blog post links in, and close out what seems like a very short email. This is a terrible way to encourage click-throughs to your website! “Hey I wrote a blog post about this challenge, and provide some tips to resolve it.” and then a link. Don’t do this!
Like I always say, lead with story. It’s all about how you frame your nurturing content, and properly incentivize your reader to click through. Let’s work on your messaging!
Questions to Ask About Low Email to Website Conversion Rates
But let’s go back to your reader at that moment. Ask yourself a few questions.
- Is this content something that they expressly stated they were interested in, or did you do a “send to all”?
- Does your blog or website page offer something of value? Remember, there needs to be something that screams the answer to “What’s in it for me?”, “Is this going to be a valuable investment of my time?” as well as “Will your blog post be something that will work for me?”
- What’s the incentive to click through? How much time will it take to read? What will happen to the reader if they DO NOT click through? How excited would YOU be to click through if you re-read your email?
The crux of this matter is centered around the copywriting (including the link title) as well as the reader’s previous experience with your website. The copy has to be compelling enough to justify a click. The website experience your reader may have had with your site may impact that decision. If they don’t like your site or layout, they may not click through.
Or if you have a reputation of writing short, vague blog posts, they may have already decided that it’s not worth their time to bother clicking through. So to assume that the problem is just a matter of using a clever headline for the blog or page post link is not giving this challenge enough merit.
What the Problem with Low Website Conversion from Email Marketing is
This problem centers around messaging, value, and user experience. Bottom line. You could have a very basic call to action like “Read the Post” and if the rest of the copy is super intriguing, you’d have amazing success with click-throughs even with a vanilla call to action.
You’re not meeting a need, goal, desire that your reader has. But what about conditioning your reader, providing immediate solutions, and the exclusivity factor? When should you use scarcity call to actions in lieu of an exclusivity messaging call to action? How do you even test for something like this when there’s issues with low sales and low open rates to begin with? Is there a clear answer?
Again, this is a copywriting issue centering on messaging, value, and user experience with your words. I can help you fix this, and curb this issue altogether, and get you the consistent ongoing sales that I myself have been able to achieve by focusing on this very challenge. If you’re ready to start fixing it, and get the metrics, data, tactical task list, strategies, and goals for this particular problem you’re having, by all means, pick up your copy of “The Story Your Email List Tells“.
This is a 160+ page interactive guidebook that walks you through specific email list challenges and provides 10 solutions/activities to work on for each situation. Plus, you’ll learn metrics you can work on and what to look for, how to encourage more sales from those lurking & downloading, but never buying, and how to set up workflows that combat inactivity, low open rates, download dashers, and more. And finally, you’ll learn an easy to implement system to get your funnels organized, and create a smooth transition from one to the next.
10 challenges with tactical & strategic solutions for the creative email list marketer. A 100+ page interactive guidebook to help guide you through 10 different email list challenges, including:
- Not enough subscribers (list isn’t big enough – I need list-building help)
- List never grows and shrinks with every email (list growth doesn’t outweigh unsubscribe rate)
- Unsubscribe right after freebie (download and dashers)
- Downloads all freebies and resources but never buys (lurking but never investing)
- No sales from emails (no one is buying)
- Low open rate (are my emails boring or lack value?)
- Low email to blog rate in nurturing sequence (no one reads all my helpful tips and added value content)
- My email sequences are all out of whack and unorganized
- I’m not telling any stories in my emails (not relating to my audience)
- I’m not selling unless I’m emailing (need help with nurturing and nudging)
Inside you’ll receive activities, tactical solutions, and a larger strategy to make your email list building and management effective and easy.
- What the problem seems to be (the cliche response) versus what the problem actually is
- Tactical steps to improve each scenario
- Strategies to implement that will align your brand with a bigger picture result
- Metrics to shoot for at various stages (beginner, advanced, intermediate)
- Goals (both long- and short-term) to work on each month
- My own story with each challenge and what I did to correct them (a behind-the-scenes look at my funnels, stats, and more)
- Workflows to set up to conquer download dashers and set up rewards-based system to give favor to your most loyal readers
- What to check in diagnosing any of these challenges
- How to test and measure results
- Quick fixes (for the short-term results) and long-term solutions (for achieving those big dreams of yours)
- Other thoughts and suggestions I’ve given clients I’ve worked with and implemented myself that have been helpful
Ready to finally solve your email list growth challenges once and for all? Download the guidebook today!